---
title: "About Minds | Research simulation for real decisions"
canonical_url: "https://getminds.ai/about"
last_updated: "2026-07-27T20:37:31.142Z"
meta:
  description: "Learn about Minds, the team behind the synthetic market research platform, and the research, ethics, and partner initiatives that guide the product."
  keywords: "Minds team, synthetic market research company, AI market research ethics, research simulation team"
  "og:description": "Learn about Minds, the team behind the synthetic market research platform, and the research, ethics, and partner initiatives that guide the product."
  "og:title": "About Minds | Research simulation for real decisions"
  "twitter:description": "Learn about Minds, the team behind the synthetic market research platform, and the research, ethics, and partner initiatives that guide the product."
  "twitter:title": "About Minds | Research simulation for real decisions"
---
# About Minds

**The best decisions come from the room, not the oracle.** Minds lets you build that room—customers who may buy, stakeholders who may push back, and audiences who may react—as grounded AI personas you can question before testing in the real world.

## Company

Minds (getminds.ai) is built by Art of X UG (haftungsbeschränkt), Köpenicker Straße 145, 10997 Berlin, Germany. The company is a member of ESOMAR and publishes benchmark evidence for its synthetic market research technology. Agreement varies by audience, question, grounding, and reference study; see https://getminds.ai/studies.

## Founders

- **Alexander Doudkin** — CEO & Co-Founder. MIT Media Lab; research in AI, human-computer interaction, and audience simulation.
- **Friedrich von Borries** — Co-Founder. Professor, author, and design theorist (HFBK Hamburg).

## Research & ethics

Minds publishes its validation methodology and benchmark evidence openly (https://getminds.ai/research), grounds personas in supplied and public context, and treats synthetic research as a complement to—not a replacement for—high-stakes human research.

## Contact

- Website: https://getminds.ai
- Support: support@getminds.ai
- Press: https://getminds.ai/press
- Newsroom: https://getminds.ai/newsroom