# Target Audience Research Template Pack

Source: https://getminds.ai/guide/target-audience-research-template-library

License: You may copy and adapt these templates for your organization's research work. Attribution is appreciated when republishing the pack publicly.

## 1. Concept-Test Brief

- Project:
- Decision this study may influence:
- Target audience and exclusions:
- Concept or stimulus:
- Current evidence:
- Primary questions:
- Success criteria:
- Risks and assumptions:
- What requires human validation:
- Owner and decision date:

## 2. Message-Test Brief

- Campaign or product context:
- Target audience:
- Variant A:
- Variant B:
- Variant C:
- Evaluation criteria:
- Required proof:
- Disqualifying reactions:
- Human or live-market validation step:

## 3. Product-Launch Audience Test

- Product and category:
- Planned launch date:
- Target segments:
- Core job to be done:
- Onboarding summary:
- Pricing/packaging assumptions:
- Messages or concepts to test:
- Launch risks:
- Evidence already available:
- Go/no-go conditions:

## 4. Competitor-Positioning Review

- Our product and positioning hypothesis:
- Competitor/alternative A:
- Competitor/alternative B:
- Audience perceptions to explore:
- Unmet needs:
- Differentiation hypothesis:
- Evidence required before publishing comparative claims:
- Decision and owner:

## 5. Focus-Group Discussion Guide

- Study purpose:
- Participant or simulated-group profile:
- Introduction and ground rules:
- Warm-up:
- Current behavior/workflow questions:
- Concept or stimulus questions:
- Credibility and objection probes:
- Trade-off questions:
- Final recommendation question:
- Observer notes:
- Follow-up evidence required:

## 6. Research Decision Memo

- Date:
- Authors and stakeholders:
- Original brief:
- Methods and sources:
- Key findings:
- Disagreement and uncertainty:
- Decision:
- Rationale:
- What this evidence does not establish:
- Human/behavioral validation completed or planned:
- Actions, owners, and dates:

## Synthetic-Study Disclosure Addendum

- Intended population and exclusions:
- Source material:
- Model/configuration and run date:
- Prompting and sampling procedure:
- Synthetic sample size and repeated runs:
- Human or behavioral comparison:
- Scoring rule:
- Item/subgroup disagreement:
- Known limitations:
- Decision boundary: