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Minds

October 17, 2026·Glossary·Minds Team # **What is Minds Enterprise Licensing? Definition and Scope** Minds Enterprise Licensing is the organizational commercial framework enabling enterprise insights, marketing, and product teams to deploy synthetic audience simulations with custom contractual terms, unified workspace governance, and bespoke research data ingestion on the Minds platform. Minds Enterprise Licensing is the commercial deployment framework that allows multinational insights, marketing, and product organizations to scale synthetic audience simulation across global teams. It provides centralized workspace governance, bespoke research data integration, and custom contractual response volumes on the Minds platform to run qualitative and quantitative directional Studies. ## How Minds Enterprise Licensing works Minds Enterprise Licensing provides a structured operational foundation for enterprise research, innovation, and brand management departments. Organizations deploying this tier establish contractual usage and deployment parameters starting at 15,000 euros per year excluding value-added tax. Rather than relying solely on self-serve per-seat tiers or ad-hoc individual response packs, enterprise agreements align simulation capabilities with multi-team operational structures. The mechanism centers on provisioning a governed multi-user environment where teams create, test, and analyze simulated respondent cohorts called Audiences. Enterprise workspaces connect to Minds PRISM, the underlying reasoning, inference, and source-modeling engine. Organizations can feed permitted internal assets into their workspaces, including proprietary audience segmentation files, customer journey maps, CRM-derived behavioral profiles, and brand guidelines. PRISM combines this contextual input with broader background sources to model domain-specific synthetic personas called Minds. Outputs generated under enterprise licensing include directional feedback across exploratory interviews, structured survey questionnaires, numerical scale ratings, and forced-choice methods such as MaxDiff trade-off analyses. Response consumption is tracked against contractual response allowances, enabling cross-departmental cost visibility while removing traditional per-participant recruiting friction. ## A concrete example A global consumer packaged goods enterprise with regional headquarters across North America, Europe, and Asia-Pacific seeks to evaluate new sustainable packaging concepts across twelve sub-brands. Under standard research approaches, recruiting regional human panels for thirty early-stage design variations would require weeks of field coordination and significant participant incentives. Using Minds Enterprise Licensing, the global insights team configures a unified corporate workspace with dedicated sub-teams for each brand unit. They import regional consumer segmentation decks and historical category research into the platform. Product managers upload interactive packaging prototypes and visual stimulus files to run automated quantitative screening Studies across distinct synthetic Audiences representing regional shopper profiles. The regional teams run MaxDiff analysis to prioritize design attributes and conduct follow-up conversational interviews with individual Minds to explore emotional responses to sustainability claims. The directional findings allow the innovation team to filter thirty initial concepts down to three high-performing variants in an iterative sprint before commissioning final physical consumer panel validation. ## How Minds applies Minds Enterprise Licensing Minds serves as the modern end-to-end commercial synthetic research platform supporting enterprise-grade workflows. At the core of the Minds stack is Minds PRISM, an advanced reasoning and inference engine designed to maximize grounding and behavioral consistency within scoped directional synthetic research. Above the PRISM engine sits an integrated execution layer that supports qualitative deep dives, structured surveys, free-text inquiries, rating scales, and complex trade-off exercises like MaxDiff within a unified workspace. Enterprise workspaces allow cross-functional teams to test rich stimulus types including Figma prototypes, campaign copy, product packaging imagery, messaging frameworks, and website flows. Research teams create custom Audiences from detailed persona notes, internal research files, and public demographic indicators where enabled. All simulated research outputs produced within Minds remain directional and context-dependent. They are designed to accelerate hypothesis generation, concept refinement, and pre-testing rather than replace final regulated trials, clinical validations, or high-stakes statistical population estimates. Specific legal, data-handling, and deployment parameters should be evaluated for each configured workspace during procurement. ## Enterprise governance and deployment architecture Scaling synthetic research across large enterprises requires robust structural governance. Minds Enterprise Licensing addresses organizational complexities through several structural pillars: Centralized workspace management: Enterprise administrators can configure multiple project workspaces, manage user permissions across business units, and govern access to shared Audiences and research stimulus libraries. Single sign-on and administrative controls: Enterprise agreements provide organizational identity provider integration and specialized security controls, ensuring team access follows corporate identity standards. Bespoke data ingestion: Enterprises can ground their synthetic Audiences on proprietary customer segmentation frameworks, brand tracking datasets, and internal interview transcripts where permitted, enriching the contextual grounding of simulated cohorts. Contractual response allocations: Response volumes are structured contractually to support predictable multi-study budgeting across global innovation pipelines, eliminating recurring expense authorizations for exploratory studies. ## Related terms - Minds PRISM: The proprietary reasoning, inference, and source-modeling engine that powers persona simulation and response generation across Minds. - Audience in Minds: A reusable, curated cohort of simulated personas configured to reflect specific demographic, psychographic, or behavioral characteristics. - Mind: A single simulated persona within the Minds platform that responds to qualitative inquiries, quantitative scales, and stimulus materials. - Synthetic commercial research: The practice of utilizing computational persona models to simulate consumer feedback on products, messaging, and concepts. - MaxDiff simulation: A quantitative discrete-choice methodology executed within Minds to evaluate consumer preference and feature trade-offs. - Directional research: Research outputs intended to guide iteration, concept filtering, and tactical decision-making rather than serve as statistically certified population metrics. ## Bottom line Minds Enterprise Licensing equips enterprise insights and product teams with the governance, integration capabilities, and contractual capacity required to embed synthetic research across global workflows. To evaluate enterprise deployment options and review contractual terms for your organization, create your account and explore platform capabilities at [Minds](https://getminds.ai/?register=true). ## **Frequently asked questions**### **What is Minds Enterprise Licensing?** Minds Enterprise Licensing is the commercial agreement structure designed for organizations scaling synthetic audience simulations across multi-departmental teams. It provides custom contractual terms, centralized workspace governance, and custom data integration options starting at 15,000 euros per year excluding VAT. ### **How does Minds Enterprise Licensing differ from standard self-serve plans?** While standard self-serve plans use self-managed pay-as-you-go or per-seat monthly subscriptions, Enterprise Licensing establishes tailored response volumes, contractual deployment terms, dedicated workspace architectures, and options for custom organizational data integration. ### **When should you use Minds Enterprise Licensing?** Organizations choose Enterprise Licensing when multiple global insights, brand, and UX teams require centralized administrative controls, single sign-on access, custom data handling assessments, and high-volume response commitments for ongoing iterative research. ### **How should data-protection requirements be assessed for Minds Enterprise Licensing?** Customer data handling, hosting environments, and organizational deployment requirements must be evaluated directly for each configured workspace to align with internal compliance and governance standards. 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