---
title: "Minds — synthetic market research overview"
canonical_url: "https://getminds.ai/guide/overview"
last_updated: "2026-09-09T02:16:06.758Z"
meta:
  description: "Create synthetic Audiences and run Studies with in-depth interviews, qualitative exploration at scale, questionnaires, concept tests, and segment comparisons."
  "og:description": "Create synthetic Audiences and run Studies with in-depth interviews, qualitative exploration at scale, questionnaires, concept tests, and segment comparisons."
  "og:title": "Minds — synthetic market research overview"
  "twitter:description": "Create synthetic Audiences and run Studies with in-depth interviews, qualitative exploration at scale, questionnaires, concept tests, and segment comparisons."
  "twitter:title": "Minds — synthetic market research overview"
---

Minds

April 5, 2026·Minds Team # **Minds — synthetic market research overview** Minds combines individual synthetic respondents, reusable Audiences, and persistent Studies so teams can use qualitative, directional quantitative, and mixed research methods in one workspace. Minds is a synthetic market research platform built around three objects: - **Minds** — individual synthetic respondents for in-depth interviews - **Audiences** — reusable synthetic samples made from multiple Minds - **Studies** — saved research workspaces for questions, stimuli, responses, and results ## Research methods A Study can contain: - an **in-depth interview** with one Mind - **qualitative exploration at scale** with an Audience - a **questionnaire** with directional quantitative readouts - a **concept, message, pricing, or visual-asset test**- a **segment comparison** across multiple Audiences - a **mixed-method Study** combining these approaches Synthetic results are directional evidence. Their strength depends on Audience definition, grounding, question design, and the available validation evidence; they are not automatically population estimates. ## Get started 1. Create a **Mind** or choose an existing one. 2. Create an **Audience** when you want to reuse several perspectives. 3. Start a **Study** and choose **Quick** or **Custom** setup. 4. Select the research method that fits the decision. Interviews give you depth. Audiences give you breadth. Studies keep the evidence for a decision together. ## Continue reading - [Minds](https://getminds.ai/guide/minds) - [Studies](https://getminds.ai/guide/studies) - [Audiences and methods](https://getminds.ai/guide/audiences) - [Integrations](https://getminds.ai/guide/integrations) [Minds](https://getminds.ai/)© 2026 Minds. Your target audience. AI-driven and grounded in transparent evidence. Build within minutes. [Minds on X (Twitter)](https://x.com/mindsai_co) [Minds on LinkedIn](https://www.linkedin.com/company/mindsaicompany/) [Minds on Instagram](https://www.instagram.com/getminds.ai/)Minds is part of [![ESOMAR Corporate 2026](https://getminds.ai/images/newsroom/logos/esomar-corporate-2026-v2.png)ESOMAR](https://esomar.org/) [![bayern design](https://getminds.ai/images/customer-logos/bayern-design.svg)bayern design](https://bayern-design.de/) [![CSSDA Best UX Design Award](https://getminds.ai/images/newsroom/logos/cssda-best-ux-award.png)CSSDA Best UX Design Award](https://www.cssdesignawards.com/) [![CSSDA Best Innovation Award](https://getminds.ai/images/newsroom/logos/cssda-best-innovation-award.png)CSSDA Best Innovation Award](https://www.cssdesignawards.com/) [![CSSDA Best UI Design Award](https://getminds.ai/images/newsroom/logos/cssda-best-ui-award.png)CSSDA Best UI Design Award](https://www.cssdesignawards.com/)