Asia Gen Z News Avoiders are young digital natives across the Asia-Pacific region who actively sidestep traditional news in favor of social and entertainment platforms, driven by emotional overload, perceived irrelevance, and distrust. News avoidance has reached a record 40% across surveyed markets in 2025, with younger respondents disproportionately reporting feelings of powerlessness and that news does not feel relevant to their lives. Gen Z in APAC skews toward living at home, being single and student-status, while full-time employment among this cohort has surged 94% since 2018, reshaping their media habits and spending power.
Employment status
broader proxy- Employment status: Student / living at home / not yet full-time employed55%
- Employment status: Full-time employed (growing cohort)45%