Simulate your target audience.

Minds are scientifically grounded simulations of your target audiences. Run anything from a large scale study to a quick concept test and get accurate insights within minutes.

A purpose-built audience for every question

Start with a brief, files, or links. Minds identifies defensible audience dimensions and creates a reusable synthetic audience with exact segment allocation and an explicit profile for every Mind.

Explore the world of synthetic research.

Test a message, compare concepts, explore pricing or run a structured study. Start quickly when the setup is simple, and take full control when the decision demands more rigor. Every result stays connected to the responses and reasoning behind it.

Used by Marketing & Product teams at
Gen Z Social Users
How likely is this video to stop you from scrolling?
  • 4%1
  • 10%2
  • 20%3
  • 44%4
  • 22%5
Average
3.7
Hospital Caregivers
  • Incomplete shift handovers
    57.5%
  • Duplicate documentation
    45%
  • Fragmented team communication
    40%
  • Difficult or outdated systems
    35%
Leading response
Incomplete shift handovers
58%
Independent Tradespeople

Unpredictable pricing

40%
01/08

The repair is often the easy part. The difficult part is pricing an unpredictable job before you know what you will find behind the wall.

Materials and scheduling

35%
01/07

One missing part can derail the whole day. Customers rarely see the supplier calls, collection runs and schedule changes needed to keep several jobs moving.

Customer communication

25%
01/05

Keeping every customer informed while I am moving between sites takes almost as much time as the work itself.

Spicy chicken
Beef
Seafood
Vegetable
01/54

Spicy chicken was the preferred response in this illustrative result.

Soft Drink Buyers
Yellow concept: Yellow kombucha can against a concrete backgroundYellow concept
White concept: White kombucha can against a concrete backgroundWhite concept
001/130

Yellow concept was the preferred response in this illustrative result.

How an Audience gets built.

  1. 01

    You describe your audience

    Enter a prompt and optionally add files or other data for context.

  2. 02

    Sources are researched and verified

    The web is searched for relevant, credible sources to ground the audience.

  3. 03

    Distributions are extracted

    The evidence is translated into demographic, behavioral, and attitudinal distributions.

  4. 04

    Individual Minds are created

    Each Mind is built using the confirmed distributions, collected sources, and relevant public social-media signals.

  5. 05

    Your audience is ready

    You can now run studies, evaluate ideas, and compare concepts.

Which best describes you?

Minds supports different research scenarios, decision stages, and areas of focus—from testing concepts, messages, and products to exploring audiences or extending existing research. Choose the perspective closest to your work to see how the same workspace adapts to different questions, methods, and levels of depth.

Agencies

Test the work before it goes to the client and strengthen every recommendation.

Research Partners

Turn your data and methods into reusable audiences under your own name.

How we validate our Results

We compare synthetic audience responses with real survey data to measure how closely they reflect real-world response patterns. Minds does not see the real survey results while generating its answers, and its responses are finalized before the comparison begins. This lets us measure where the results match—and where they differ.

Approximation to real survey distributions

(e.g. GSS, ANES, CES and PISA)

93.99% similarity to real survey results

301 Minds answered a UK Food Standards Agency youth survey, and their combined response patterns closely matched the published data.

Closer to how real people answered

Compared with standard AI prompting, Minds was preferred 59% more often and matched held-back interview answers 68% more closely.

We can finally run qualitative research at scale, without a high-cost survey absorbing the team's capacity for weeks. We ask a question and hear back from the audience in minutes, and the research we already invest in becomes far more valuable.

Yvonne Piu · Chief Marketing Officer, KALDEWEI

For us as an agency, this fundamentally changes how we work with our clients. We can test ideas with different target audiences in minutes and gather rapid feedback on implementation approaches. It feels like having a dedicated panel for every client.

Pami O. Malat · Managing Director, Klubhaus

The Sinus-Milieus embody decades of research into the ways people live in our society. Together with Minds, we have transformed this knowledge into Milieu-Minds, making it directly usable as synthetic target audiences.

Jan Hecht · Research Director, SINUS-Institut

What appealed to us was the strong market research foundation behind the approach. The panels are benchmarked against audience data, which gives us confidence that the responses reflect the perspectives of a defined target group rather than pure guesswork. It offers a structured way to explore audience insights and has the potential to make research at a broader scale more accessible and efficient.

David Hutzel · Online Marketing Manager, Suhrkamp Verlag

Research shouldn’t live in another tool I have to open. With Minds over MCP, I can bring real audience perspectives directly into the AI workflows I already use every day. It turns research into something I can access and use continuously while I’m working on a project.

Gui Silveira · Designer, Clipboard Health

I use Minds to optimize the Meta ads I run for my clients and have improved conversion rates by 30%. Since I work with many different types of clients, Minds gives me a fast and easy way to understand each specific audience and create better-performing ads for them.

Nenno Zonsarow · Meta Ads Expert

Before, we had strong ideas for what the Mae experience could be, but validating them meant relying on instinct and fragmented feedback. Now we can stress-test concepts early with both our corporate sponsors and the people who actually use Mae. It gives us the confidence to move faster, align stakeholders, and build experiences we know will resonate.

Pasquale Marino · Founder, Mae

Public Audiences

Ready-to-use synthetic Audiences, built with personas, demographics, behavioral context, and visible grounding so you can start a Study without rebuilding the sample.

Minds, where you work.

Bring files and designs into your research, use Minds from your AI assistant, and connect results to your reporting tools. Availability depends on your plan and setup.

Start a study with your target audience.