---
title: "Minds - Synthetic Market Research Platform"
canonical_url: "https://getminds.ai/"
last_updated: "2026-07-19T17:35:44.218Z"
meta:
  description: "Minds is web-informed synthetic research: create AI personas and panels powered by Minds PRISM™, our proprietary source-modelling technology for public signals and research materials where enabled."
  keywords: "synthetic market research, synthetic market research platform, synthetic market research tool, AI market research, AI research panel, synthetic panels, synthetic users, synthetic respondents, AI personas, audience simulation, AI focus group, target audience AI, Minds, getminds.ai"
  "og:description": "Build target-audience panels, run structured interviews, and compare AI persona perspectives before launching products, campaigns, or strategy."
  "og:title": "Minds - Synthetic Market Research Platform"
  "twitter:description": "Build target-audience panels, run structured interviews, and compare AI persona perspectives before launching products, campaigns, or strategy."
  "twitter:title": "Minds - Synthetic Market Research Platform"
---
# Minds — Synthetic Market Research Platform

Your target audience. AI-driven & scientifically validated. Replace 3 weeks of market research and €15k+ in costs with a 60-second panel. 80–95% accuracy vs real human data.

## What Minds does

Minds (getminds.ai) lets marketing, insights, product, and agency teams build AI personas ("Minds") of their target audiences and run structured research against them:

- **Audience panels** — multi-persona panels that answer surveys, concept tests, and message tests in minutes instead of weeks.
- **Structured interviews (Flows)** — multi-step interview and survey flows with comparable, synthesizable responses across segments.
- **Concept, message, and ad pretesting** — test positioning, creative, pricing, and objections before launch.
- **Audience simulation** — simulate buyer journeys, segment reactions, and competitive perception across markets and languages.

Personas are grounded in real behavioral data and validated against external benchmarks (Kantar, Eurostat, US Census, CDC, Destatis) with 80–95% agreement to human responses on benchmarked studies. Methodology and validation studies: https://getminds.ai/studies and https://getminds.ai/research

## How teams use it

Same-day insights for concept validation, campaign pretesting, segmentation research, B2B buyer simulation, and localization testing — in 9 languages. Browse use cases: https://getminds.ai/use-cases

## Pricing

Free plan with 3 Panel answers/month (up to 60 synthetic responses), Individual €39/$39 per month with 500 synthetic responses/month, Team €79/$79 per seat/month with 4,000 synthetic responses/seat/month pooled (3-seat minimum), and Enterprise custom synthetic response volume. Details: https://getminds.ai/pricing

## Programmatic access

REST API with OpenAPI 3.1 spec (https://getminds.ai/_openapi.json), API docs (https://getminds.ai/api), and an MCP server for AI clients (https://getminds.ai/mcp).

## Learn more

- Product comparisons: https://getminds.ai/comparison
- Research glossary: https://getminds.ai/glossary
- Guides: https://getminds.ai/guide
- FAQ: https://getminds.ai/faq
- Get started: https://getminds.ai/?register=true