Test anything against your audience

Minds simulates your target audience in any market, so you can test concepts, messages and creative in minutes, with results you can defend.

Even the audiences no panel can reach

Niche B2B buyers, heavy users, hard-to-recruit segments: describe who you need, or upload what you already know. Minds builds a grounded audience in minutes and keeps it ready for every follow-up question.

Stop launching blind.

Test messages, concepts and pricing. Start fast or tailor your study, with the answers and reasoning behind every result.

Used by Marketing & Product teams at
Gen Z Social Users50 Minds
How likely is this video to stop you from scrolling?
  • 4%1
  • 10%2
  • 20%3
  • 44%4
  • 22%5
Average
3.7
Hospital Caregivers40 Minds
  • Incomplete shift handovers
    57.5%
  • Duplicate documentation
    45%
  • Fragmented team communication
    40%
  • Difficult or outdated systems
    35%
Leading response
Incomplete shift handovers
58%
Independent Tradespeople20 Minds

Unpredictable pricing

40%
01/08

The repair is often the easy part. The difficult part is pricing an unpredictable job before you know what you will find behind the wall.

Materials and scheduling

35%
01/07

One missing part can derail the whole day. Customers rarely see the supplier calls, collection runs and schedule changes needed to keep several jobs moving.

Customer communication

25%
01/05

Keeping every customer informed while I am moving between sites takes almost as much time as the work itself.

Spicy chicken
Beef
Seafood
Vegetable
01/54

Spicy chicken was the preferred response in this illustrative result.

Soft Drink Buyers200 Minds
Yellow concept: Yellow kombucha can against a concrete backgroundYellow concept
White concept: White kombucha can against a concrete backgroundWhite concept
001/130

Yellow concept was the preferred response in this illustrative result.

No research project needed: from brief to audience in five steps

  1. 01

    You describe your audience

    Enter a prompt and optionally add files or other data for context.

  2. 02

    Sources are researched and verified

    The web is searched for relevant, credible sources to ground the audience.

  3. 03

    Distributions are extracted

    The evidence is translated into demographic, behavioral, and attitudinal distributions.

  4. 04

    Individual Minds are created

    Each Mind is built using the confirmed distributions, collected sources, and relevant public social-media signals.

  5. 05

    Your audience is ready

    You can now run studies, evaluate ideas, and compare concepts.

Which best describes you?

Pick your role and see what Minds does for teams like yours.

Agencies

Walk into the pitch with evidence your client won’t argue with.

Research Partners

Make more research affordable for your clients, under your own name.

Forecasts tested against published survey results

Minds Mosaic forecasts are locked before results are public. The forecast ledger scores every eligible resolved forecast against published results, including misses.

93.5% Distribution overlap with published survey answers

All 95 questions across 23 scored surveys · as of Nov 12, 2026 · overlap = 1 − TVD

97.3% distribution overlap on forecasts locked before planned fieldwork

28 questions across 8 surveys, scored against published results.

1.83 percentage points average miss per answer option

Across all 95 full-population questions; forecast–result correlation: 0.947.

We can finally run qualitative research at scale, without a high-cost survey absorbing the team's capacity for weeks. We ask a question and hear back from the audience in minutes, and the research we already invest in becomes far more valuable.

Yvonne Piu · Chief Marketing Officer, KALDEWEI

For us as an agency, this fundamentally changes how we work with our clients. We can test ideas with different target audiences in minutes and gather rapid feedback on implementation approaches. It feels like having a dedicated panel for every client.

Pami O. Malat · Managing Director, Klubhaus

The Sinus-Milieus embody decades of research into the ways people live in our society. Together with Minds, we have transformed this knowledge into Milieu-Minds, making it directly usable as synthetic target audiences.

Jan Hecht · Research Director, SINUS-Institut

What appealed to us was the strong market research foundation behind the approach. The panels are benchmarked against audience data, which gives us confidence that the responses reflect the perspectives of a defined target group rather than pure guesswork. It offers a structured way to explore audience insights and has the potential to make research at a broader scale more accessible and efficient.

David Hutzel · Online Marketing Manager, Suhrkamp Verlag

Research shouldn’t live in another tool I have to open. With Minds over MCP, I can bring real audience perspectives directly into the AI workflows I already use every day. It turns research into something I can access and use continuously while I’m working on a project.

Gui Silveira · Designer, Clipboard Health

I use Minds to optimize the Meta ads I run for my clients and have improved conversion rates by 30%. Since I work with many different types of clients, Minds gives me a fast and easy way to understand each specific audience and create better-performing ads for them.

Nenno Zonsarow · Meta Ads Expert

Before, we had strong ideas for what the Mae experience could be, but validating them meant relying on instinct and fragmented feedback. Now we can stress-test concepts early with both our corporate sponsors and the people who actually use Mae. It gives us the confidence to move faster, align stakeholders, and build experiences we know will resonate.

Pasquale Marino · Founder, Mae

Public Audiences

Skip the setup: start with ready-made, grounded audiences.

Research inside the tools you already use

Ask your audience from ChatGPT, Claude or your own files, with no new tool to learn. Availability depends on your plan and setup.

Start a study with your target audience.