Vision
The best decisions come from the room, not the oracle. We let you build that room — customers who'll actually buy, experts who've seen it before, critics who'll catch what you missed. Yours to keep, reuse, and share.
About
About
Team
A cross-disciplinary team of researchers, engineers, and designers building human-aligned agents. Backgrounds in machine learning, HCI, and product design. Want to build or research with us? Reach out at [email protected].
Team
Minds is built by a distributed team working across research, product, design, and infrastructure from San Francisco and Berlin.
Initiatives
Minds is built for teams who need fast audience simulation without lowering the bar for research quality. We invest in validation against reference data, responsible AI practice, and partnerships with research, design, and cultural institutions.
Gold-standard validation
We compare synthetic audience outputs against reference distributions and partner-led benchmarks instead of treating generated answers as self-evident truth.
Ethical research principles
Our methodology work follows professional research expectations, including ESOMAR-oriented guidance, transparency about limits, and clear boundaries around simulated respondents.
Applied partnerships
Minds works with research, design, sustainability, and cultural partners to test where simulation helps teams move faster without replacing accountable research practice.
We can finally run qualitative research at scale, without a high-cost survey absorbing the team's capacity for weeks. We ask a question and hear back from the audience in minutes, and the research we already invest in becomes far more valuable.
What appealed to us was the strong market research foundation behind the approach. The panels are benchmarked against audience data, which gives us confidence that the responses reflect the perspectives of a defined target group rather than pure guesswork. It offers a structured way to explore audience insights and has the potential to make research at a broader scale more accessible and efficient.
For us as an agency, this fundamentally changes how we work with our clients. We can test ideas with different target audiences in minutes and gather rapid feedback on implementation approaches. It feels like having a dedicated panel for every client.