US Delivery App Power Users are high-frequency digital consumers who rely on on-demand platforms for food, grocery, retail, and healthcare delivery as a core part of their daily lifestyle. Younger adults dominate this segment, with 38% aged 18–29 and 32% aged 30–44, and 41% of US adults have used a multi-restaurant delivery app in the past 90 days. Convenience and delivery speed are the top purchase drivers (45% and 25% respectively), while high fees remain the leading barrier cited by 38% of users.
Geographic / Urban Setting
broader proxy- Urban / large metro area52%
- Suburban36%
- Rural / small town resident12%