US Delivery App Power Users are high-frequency digital consumers who rely on on-demand platforms for food, grocery, retail, and healthcare delivery as a core part of their daily lifestyle. Younger adults dominate this segment, with 38% aged 18–29 and 32% aged 30–44, and 41% of US adults have used a multi-restaurant delivery app in the past 90 days. Convenience and delivery speed are the top purchase drivers (45% and 25% respectively), while high fees remain the leading barrier cited by 38% of users.
Geographic / Urban Settingbroader proxyGeographic
52%
36%
12%
AgeDemographic
38%
32%
18%
12%
GenderDemographic
52%
46%
2%
Household Incomegeneral workforceDemographic
14%
28%
32%
26%
Usage Frequency (past 90 days)Behavioral
20%
30%
50%
Primary Delivery Category UsedBehavioral
62%
22%
10%
6%
and 2 more sources
Annual Spend on Delivery Apps (estimated)Behavioral
