Main occupationDemographic
Social media usage durationglobal proxyBehavioral
and 1 more source
Need for affordable optionsglobal proxyPsychographic
Proximity to content creatorsglobal proxyPsychographic
Financial insecurityglobal proxyPsychographic
Trigger for ratingBehavioral
Fun in ratingPsychographic
Opinion expression through ratingsPsychographic
Credibility of social media ratingsPsychographic
Sympathy bonus in ratingsBehavioral
Personal tablet ownershipBehavioral
Personal laptop ownershipBehavioral
Weekly social media usageBehavioral
Daily social media reachBehavioral
Daily video usageBehavioral
Daily interactionBehavioral
AI in travel planningBehavioral
Travel frequencyBehavioral
Avoidance of mass tourismPsychographic
Daily platform usageglobal proxyBehavioral
Instagram Reels usageglobal proxyBehavioral
You tube shorts usageglobal proxyBehavioral
