50 Gen Z Personen die viel Content auf Instagram, Youtube Shorts und Tiktok konsumieren
(DE) Gen Z Social Media Intensivnutzer
A
A
A
B
C
C
D
D
E
E
F
F
F
H
H
J
J
J
J
K
K
K
L
L
L
L
L
L
M
M
M
M
M
M
M
N
N
N
N
P
P
S
S
S
S
T
T
T
T
V
50 Minds
Description
Social media usage duration
global proxy- Approx. 3 hours daily64%
- Other duration of use36%
Need for affordable options
global proxy- Wish for affordable options66%
- Other priority34%
Proximity to content creators
global proxy- Closer to content creators56%
- Not closer to Creators44%
Financial insecurity
global proxy- Feels financially insecure30%
- Financially secure70%
Trigger for rating
- Spontaneous at extremes68%
- Other triggers for ratings32%
Opinion expression through ratings
- Expression of free opinion82%
- No expression of opinion18%
Credibility of social media ratings
- Perceived as particularly credible41%
- Not particularly credible59%
Sympathy bonus in ratings
- Strengthens positive points31%
- No reinforcement by sympathy69%
Weekly social media usage
- At least weekly91%
- Rarely or never9%
Daily social media reach
- Daily usage66%
- No daily use34%
Daily video usage
- Watches videos daily47%
- Does not watch videos daily53%
Daily interaction
- Likes, posts, shares daily30%
- Not liking, posting, sharing daily70%
AI in travel planning
- Uses AI45%
- Does not use AI55%
Travel frequency
- Travel frequency: At least 2 trips over 5 days49%
- Travels less51%
Avoidance of mass tourism
- Avoids popular destinations67%
- Does not avoid popular destinations33%
Daily platform usage
global proxy- Daily48%
- Not daily52%
Instagram Reels usage
global proxy- Daily40%
- Not daily60%
You tube shorts usage
global proxy- Daily35%
- Not daily65%