EU Documentary Viewers

EU Documentary Viewers represent a diverse cross-section of European audiences who actively seek factual, informative audiovisual content across both traditional broadcast and digital streaming platforms. A 2025 European Commission study found that streaming (SVOD) is rapidly displacing linear TV as the primary documentary access channel, with the Europe SVOD market valued at USD 36.16 billion in 2025 and growing at 23% CAGR, while post-millennial viewers in particular have shifted overwhelmingly to on-demand and web-based documentary consumption. Canadian documentary audience research, the most detailed audience-level study available, found that 70%+ of documentary viewers are motivated primarily by learning and discovery, with nature, history, and current affairs dominating genre preferences.