UK Gen Z Food Consumers
A
A
A
A
A
A
A
A
A
B
B
C
D
D
D
E
E
E
E
F
F
F
F
G
G
G
H
H
I
I
I
I
I
J
J
J
J
K
L
L
L
L
M
M
M
M
N
N
N
O
P
P
P
R
S
S
T
T
Z
Z
301 Minds
Description
A locked 301-Mind UK Gen Z food-consumer cohort with observed profile distributions for exact age, gender, income band and NRS social grade. Used for synthetic-vs-human validation against the Food Standards Agency Food and You 2 Wave 10 survey.
Exact profile age (n=301)Demographic
- 4%
- 5%
- 9%
- 11%
- 14%
- 11%
- 13%
- 12%
- 10%
- 11%
Profile gender (n=301)Demographic
- 65%
- 35%
Profile income band (n=301)Demographic
- 62%
- 25%
- 13%
NRS social grade (n=301)Demographic
- 34%
- 33%
- 16%
- 17%