International Gen X Social Media Users
A
A
A
B
B
B
C
C
C
C
C
D
D
D
D
E
E
G
G
J
J
J
J
K
K
K
K
L
L
M
M
M
M
N
P
P
R
R
R
R
S
S
S
S
S
T
T
T
T
Y
Description
This group represents Generation X consumers who actively participate on social platforms, balancing digital media with established traditional habits. A substantial 56% of Gen X social users report that there is too much advertising on the platforms they visit. Privacy remains a salient friction, with one in three stating they do not trust any social media channels.