US Ad-Supported Streaming Users are American consumers who actively choose ad-supported or free ad-supported TV (FAST/AVOD) tiers as a deliberate cost-value tradeoff within the broader streaming ecosystem. 55% of US consumers use at least one FAST service, and AVOD audiences skew female (≈54%) and lower-income, with roughly 62% of ad-tier adopters citing cost savings as their primary motivation. Attitudes are broadly permissive, approximately 66% of this audience tolerates ads in exchange for lower costs, especially among viewers under 35 where ad tolerance is rising alongside shorter, less-frequent ad breaks.
Age skew
global proxy- Under 35 (higher ad-tolerance, growing AVOD adoption)38%
- 35–54 (core AVOD demographic)37%
- Age skew: 55+ (older AVOD skew vs. SVOD)25%