US At-Home Coffee Enthusiasts

US At-Home Coffee Enthusiasts are Americans who have made home brewing a central daily ritual, spanning a wide range of ages, incomes, and brewing preferences from drip machines to specialty espresso setups. A landmark National Coffee Association survey found that 85% of past-day coffee drinkers consumed their coffee at home, the highest share since 2012, while 65% of Americans drink coffee daily at an average of 3.1 cups. Specialty coffee now accounts for nearly half of all consumption, and 75% of US food and beverage consumers report being more deliberate in assessing product quality and brand values when purchasing.