10 Minds

US Podcast Listeners represent a large and growing segment of the American media audience, defined by high digital connectivity, diverse content tastes, and above-average educational attainment. Podcasting now reaches 53% of the US population monthly, an all-time high, with the 18–34 cohort making up the largest share of the audience. The listener base skews slightly male (52%) and college-educated (52%), and is spread across major platforms including YouTube, Spotify, and Apple Podcasts, reflecting a multi-platform, on-demand media mindset.