10 Minds

Asia Sports Media Fans represent a vast and digitally engaged audience spanning markets such as India, Indonesia, Japan, China, and Southeast Asia, united by cross-screen sports consumption habits and growing appetite for OTT, streaming, and interactive content. India alone accounts for nearly 468 million unique online sports visitors, while Australia leads in relative penetration at 54% of its digital population consuming sports content. The APAC media and entertainment market, valued at USD 1.34 trillion in 2025 and growing at 4.24% CAGR through 2031, is driven by internet advertising, video games, esports, and OTT video, which together account for over 80% of regional growth.