This group represents Gen Z social media users, characterized by active multi-platform engagement for entertainment, friend communication, and content consumption. Over 57% of Snapchat users engage in daily direct messaging, while 40% of TikTok users note that platform use negatively impacts their sleep. Additionally, 44% report that Snapchat positively benefits their real-world friendships.
Grade Level
- 12–1326.2%
- 13–1423.8%
- 14–1523.8%
- 15–1626.2%