US Home Renovators

US Home Renovators are homeowners actively investing in residential improvement projects, spanning kitchen and bath upgrades to structural additions, driven by aging housing stock, equity gains, and the "forever home" mindset. Baby boomers led renovation activity at 59% of renovators in 2024, while Gen Xers posted the highest median spend at $25,000, and 52% of homeowners planned to remodel in 2025. The market shows strong structural tailwinds, the NAHB Remodeling Market Index held above 50 for 24 consecutive quarters, with kitchens and bathrooms each attracting 24% of renovators and a planned median project spend of $15,000.