US Social Video Consumers are American adults who regularly watch and engage with video content across social platforms like YouTube, TikTok, Instagram, and Facebook, spanning a wide range of ages, incomes, and viewing motivations. About 53% of U.S. adults get news from social media at least sometimes, with YouTube and Facebook leading as regular news video sources, and roughly 4 in 10 Americans report being online almost constantly. Platform access is near-universal in infrastructure terms, with 95% of U.S. households owning a computer and 90% holding a broadband subscription, underpinning the broad reach of social video consumption across demographic groups.
Household Internet Infrastructure (Broadband)
general workforce- Has broadband subscription90%
- No broadband subscription10%