US Wellness Supplement Buyers represent a mainstream and growing consumer segment spanning all adult age groups, defined by proactive health management, preventive self-care, and a strong belief in the role of supplements in daily wellness routines. 74% of U.S. adults take dietary supplements and 55% qualify as regular users, with women significantly outpacing men (63.8% vs 50.8% usage rate). Use intensifies with age, peaking at 80.2% among women 60+, while younger buyers increasingly drive demand for specialty and personalized products.
Gender
general workforce- Female57%
- Male43%