Q1Qualitative
What stops you from buying an EV?
No emotions
50%Sports car buyers 1
01/50
Range
30%Sports car buyers 51
01/30
Price
20%Sports car buyers 81
01/20
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From questions to decisions.
Q2Categorical
How important is luggage space to you in a sports car EV?
Q3MultiselectPick 3
Which features are most appealing to you?
- Leading response
- Quick charge80%
Q4Categorical
Which storyline hooks you more?
Sports car buyers 89
Q5Numeric15
How would you rate this final campaign video?
- 1
- 2
- 3
- 4
- 5
- Average
- 4.4
Minds, where you work.
Bring files and designs into your research, use Minds from your AI assistant, and connect results to your reporting tools. Availability depends on your plan and setup.
For us as an agency, this fundamentally changes how we work with our clients. We can test ideas with different target audiences in minutes and gather rapid feedback on implementation approaches. It feels like having a dedicated panel for every client.
I use Minds to optimize the Meta ads I run for my clients and have improved conversion rates by 30%. Since I work with many different types of clients, Minds gives me a fast and easy way to understand each specific audience and create better-performing ads for them.
We can finally run qualitative research at scale, without a high-cost survey absorbing the team's capacity for weeks. We ask a question and hear back from the audience in minutes, and the research we already invest in becomes far more valuable.
How we validate our Results
We compare synthetic audience responses with real survey data to measure how closely they reflect real-world response patterns. Minds does not see the real survey results while generating its answers, and its responses are finalized before the comparison begins. This lets us measure where the results match—and where they differ.
Approximation to real survey distributions
(e.g. GSS, ANES, CES and PISA)
93.99% similarity to real survey results
301 Minds answered a UK Food Standards Agency youth survey, and their combined response patterns closely matched the published data.
Closer to how real people answered
Compared with standard AI prompting, Minds was preferred 59% more often and matched held-back interview answers 68% more closely.
Grounded in data from
Public Audiences
Ready-to-use synthetic Audiences, built with personas, demographics, behavioral context, and visible grounding so you can start a Study without rebuilding the sample.
How an Audience gets built.
- 01
You describe your audience
Enter a prompt and optionally add files or other data for context. Include the market, interests, or habits that matter to your research.Enter a prompt and optionally add files or other data for context.
- 02
Sources are researched and verified
The web is searched for relevant, credible sources to ground the audience. These findings inform the audience characteristics and proposed distributions.The web is searched for relevant, credible sources to ground the audience.
- 03
Distributions are extracted
The evidence is translated into demographic, behavioral, and attitudinal distributions. They show how characteristics such as age, interests, and buying habits vary within the audience.The evidence is translated into demographic, behavioral, and attitudinal distributions.
- 04
Individual Minds are created
Each Mind is built using the confirmed distributions, collected sources, and relevant public social-media signals. Together, these profiles represent different perspectives within your audience.Each Mind is built using the confirmed distributions, collected sources, and relevant public social-media signals.
- 05
Your audience is ready
You can now run studies, evaluate ideas, and compare concepts. Reuse the same audience for follow-up research and explore how different segments respond.You can now run studies, evaluate ideas, and compare concepts.
Want to see a demo tailored to your agency?
Niklas Kant
Agency Lead
“I know the challenges creative teams face because I have experienced them firsthand. Today, I combine that industry knowledge with my marketing expertise to help you turn synthetic research into meaningful insights and better outcomes.”
Formerly at
Questions teams like yours ask
The practical questions strategy, creative and account teams usually ask before adding Minds to a client workflow.
What kinds of assets can I upload?
You can add text, images, videos, PDFs, websites and, where enabled, selected Figma designs. This lets you test everything from early concepts and messaging to finished campaigns and product experiences.
Can I resell Minds research to my clients?
Yes—subject to your plan and agreement. You can use Minds for third-party client research and decide how to package and price your agency services. Partner designations or badges are available only where separately agreed with Minds.
Can I integrate Minds into my Claude or Codex workflow?
Yes, on supported plans. Minds offers an MCP integration for compatible clients such as Claude and Codex, so you can use supported research workflows from your AI assistant.
Can I download and share the results?
Yes. Export executive summaries and full Study Reports in supported document and presentation formats, plus raw Study data in CSV, XLS or SPSS SAV.
What can I use Minds to test?
Minds can help you evaluate concepts, messaging, creative assets, campaigns, websites, products and more. Use it to explore early ideas, compare alternatives or strengthen your work before presenting it to a client.
Can I use a social media profile to build an Audience?
Yes. Paste a public Instagram, YouTube or LinkedIn profile URL and Minds can model an Audience from its followers’ demographics, interests and motivations.
Does Minds replace traditional field research?
No. Minds can work independently when speed and flexibility matter, or alongside research with real participants. Use it to explore ideas and refine hypotheses before investing in fieldwork.
How quickly can I get research results?
Minds removes the need to recruit and schedule participants, helping you move from a question to actionable findings much faster than with traditional fieldwork. Timing varies with the scope of the Study.
Can I use Minds for multiple clients?
Yes. Minds supports agency workflows across different clients, brands, industries and project types, with reusable Audiences and Studies for each engagement.
I already have data about my target group. Can I use it to build an Audience in Minds?
Absolutely. Add existing research, questionnaires, respondent data, links and an Audience description. Minds uses those inputs to draft a source-grounded Audience with reviewable distributions before creation.
I don’t have time to set up the Audience. Can you help me?
Yes. Minds is primarily self-service, and validation, onboarding or research-support services can be included in your plan or separately agreed with our team.