A Mind is a digital brain of a real or target persona built from public signals and psychological models. Users can create these AI personas quickly to simulate target audiences, clone specific experts, or build expert panels. The result is a reusable, data-backed persona that can answer research questions in context.
A Mind is a digital brain of a real or target persona. It answers the way that person would — grounded in their public history, their stated worldview, and a psychological profile built from personality, values, and buying behavior. Not a generic chatbot guess. A simulation.
Creating a Mind is not prompt engineering. Under the hood the platform runs roughly 100× deeper research across the public web than a single LLM call, then runs that evidence through real psychological models. The output has matched real human data at 80–95% accuracy without any manual cleanup.
That accuracy is what lets you ask a Mind "would you pay €29/month for this?" and take the answer seriously.
Click New Mind in the sidebar. The creation panel slides in.
Describe who the Mind should be (e.g. "Sarah, CMO at a mid-market SaaS").
Optionally feed it more signal via the File, Link, and Keyword tabs:
A LinkedIn URL, website, or social profile
A PDF (persona doc, interview notes, research report)
Keywords that trigger web research
Hit Create. The system ingests the data, extracts the psychological signal, builds the profile, and generates a portrait, with sources and patterns streaming in live. Typically under a minute end-to-end, and it keeps building in the background if you close the panel.
Click any Mind and select Chat to open a one-on-one. From inside a multi-Mind Study, click a Mind's name in a response to pull them out for a deep-dive while staying in the same conversation.
Use @name in a multi-Mind chat to direct a message at a specific persona; without a mention, all Minds respond.
Minds are the foundation. Once you've built a few, combine them into an Audience and ask the whole Audience at once.
