---
title: "Research | Minds"
canonical_url: "https://getminds.ai/research"
last_updated: "2026-08-13T13:55:20.507Z"
meta:
  description: "Experiments, benchmarks, and technical papers from Minds Research Lab on synthetic respondents, persona-conditioned AI, evaluation methods, and the limits of simulated evidence."
  "og:description": "Experiments, benchmarks, and technical papers from Minds Research Lab on synthetic respondents, persona-conditioned AI, evaluation methods, and the limits of simulated evidence."
  "og:title": "Research | Minds"
  "twitter:description": "Experiments, benchmarks, and technical papers from Minds Research Lab on synthetic respondents, persona-conditioned AI, evaluation methods, and the limits of simulated evidence."
  "twitter:title": "Research | Minds"
---

Minds

# **Research **

Experiments, benchmarks, and technical papers from Minds Research Lab on synthetic respondents, persona-conditioned AI, evaluation methods, and the limits of simulated evidence.

[2026-08-11<h2>**~~Minds vs GPT-5.4 and Claude Sonnet 5 on Real Interview Answers~~**</h2>A blinded qualitative benchmark comparing evidence-grounded Minds with generic GPT-5.4 and Claude Sonnet 5 on held-out human interview answers.](https://getminds.ai/research/minds-vs-foundation-models-qualitative-2026) [2026-08-11<h2>**~~Minds Research Benchmark 2026: Tested Against Real People~~**</h2>Minds Research Lab validates synthetic audiences against public surveys and held-out interviews across countries, question types, and models.](https://getminds.ai/research/real-world-validation-benchmarks-2026) [2026-08-11<h2>**~~Real Survey Benchmarks: How Closely Minds Reproduces Population Results~~**</h2>A multi-benchmark validation of Minds against GSS, ANES, CES, PISA, PIAAC, Food and You, and entirely held-out social-science studies.](https://getminds.ai/research/survey-approximation-benchmarks-2026) [2026-08-08<h2>**~~Personality Conditioning Makes Synthetic Respondents More Distinctive~~**</h2>In a blinded benchmark across 299 UK profiles and 869 held-out targets, personality-conditioned Minds were selected more often than generic or demographic prompting.](https://getminds.ai/research/personality-conditioned-synthetic-respondents-benchmark-2026) [2026-07-31<h2>**~~AI Customer Research in 2026: A Practical Evidence Guide~~**</h2>An evidence-based guide to AI customer research in 2026. Learn how to validate synthetic personas and build a responsible hybrid research workflow.](https://getminds.ai/research/ai-customer-research-practices-2026) [2026-07-26<h2>**~~Data sources~~**</h2>The public statistical, academic, and industry sources Minds draws on to ground synthetic audiences, and how grounding uses them.](https://getminds.ai/research/data-sources) [2026-07-10<h2>**~~Minds PRISM™: Source Modelling for Synthetic Research~~**</h2>Minds PRISM is the proprietary source-modelling technology behind Minds, turning public-source signals and permitted research inputs into reusable reasoning models.](https://getminds.ai/research/minds-prism) [2026-07-03<h2>**~~Synthetic Audiences Methodology~~**</h2>A practical methodology for building, grounding, questioning, validating, and reporting Synthetic Audiences without confusing simulation output with final proof.](https://getminds.ai/research/synthetic-audiences-methodology) [2026-07-03<h2>**~~Synthetic Audiences Validation Checklist~~**</h2>A practical validation checklist for Synthetic Audiences covering audience definition, grounding, prompt neutrality, output review, reporting, and follow-up evidence.](https://getminds.ai/research/synthetic-audiences-validation-checklist) [2026-06-21<h2>**~~How Minds Builds Synthetic Research Panels~~**</h2>How Minds creates reusable AI-persona groups, collects parallel synthetic responses, and fits into evidence-conscious research workflows.](https://getminds.ai/research/methodology) [2025-10-17<h2>**~~Spark Effect: Creative Diversity in Multi-Agent AI~~**</h2>Persona-conditioned LLM agents show a +4.1 diversity gain over uniform prompts, within 1.0 point of human experts. White paper by Art of X and HFBK Hamburg.](https://getminds.ai/research/spark-effect-creative-diversity-multi-agent-ai) [<h2>**~~Conjoint Pricing Template Readiness~~**</h2>Conjoint Pricing Template Readiness for structuring Minds method templates around real market-research decisions.](https://getminds.ai/research/conjoint-pricing-template-readiness) [<h2>**~~CX Metrics Template Taxonomy~~**</h2>CX Metrics Template Taxonomy for structuring Minds method templates around real market-research decisions. Covers question setup, limits, and validation.](https://getminds.ai/research/cx-metrics-template-taxonomy) [<h2>**~~MaxDiff Template Readiness Checklist~~**</h2>MaxDiff Template Readiness Checklist for structuring Minds method templates around real market-research decisions.](https://getminds.ai/research/maxdiff-template-readiness-checklist) [<h2>**~~Research Method Template System~~**</h2>How Minds structures research method templates around real market-research decisions: when to use each method, configuration, limits, and validation.](https://getminds.ai/research/research-method-template-system) [<h2>**~~UX Survey Methods Template Taxonomy~~**</h2>UX Survey Methods Template Taxonomy for structuring Minds method templates around real market-research decisions.](https://getminds.ai/research/ux-survey-methods-template-taxonomy)