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Voice of customer wherever and whenever you need it.

Minds brings validated audience insights into marketing, strategy, and product/UX research. Move faster without spending traditional research budgets and elevate your brand & product performance in minutes.

From questions to decisions.

Q1CategoricalConcept test
Which packaging concept would you pick off the shelf?
Refill pouch: Matte white stand-up refill pouch concept on a grey studio background
Refill pouch
Pump bottle: Matte white pump bottle concept on a grey studio background
Pump bottle
Everyday household shoppers 1

Refill pouch was the preferred response in this illustrative result.

Q2MultiselectMessage test
Which of these claims would make you look twice?
  • Cleans in half the time54%
  • Kind to sensitive skin47%
  • Made with recycled plastic38%
  • Costs less per wash31%
Leading response
Cleans in half the time54%
Q3Qualitative
What made you stop buying the brand you used before?

Price crept up

42%

It went up twice in a year and nothing about it got better. I only noticed because the shelf label changed, and after that I started comparing it with the one next to it.

Everyday household shoppers 1
01/42

Never in stock

33%

Twice in a row it was not there when I needed it, so I took the other one. It did the job, and now I have no real reason to switch back.

Everyday household shoppers 43
01/33

Changed the formula

25%

The new version smells different and I am not sure it works as well. I stayed with it for a while out of habit, then stopped bothering.

Everyday household shoppers 76
01/25
Q4Numeric15
At the price shown, how likely would you be to buy this?
  • 1
  • 2
  • 3
  • 4
  • 5
Average
3.4
Q5Categorical
Which brand comes to mind first for gentle cleaning?
  • Brand A32%
  • Brand B29%
  • Brand C23%
  • No clear answer16%
Leading response
Brand A32%
Q6QualitativeWebsite analysis
What did you notice first on this page, and what made you stop?
Attention markers from a synthetic audience over a landing page headline and call to action
Where 60 Minds looked on the page they were shown

The headline did the work

43.3%

The first line told me what this is, so I kept reading. If it had been a slogan I would have scrolled past without stopping.

Everyday household shoppers 1
01/26

Went looking for proof

35%

After the promise I wanted to see who else uses it. I scanned down for names or numbers before I took the claim seriously.

Everyday household shoppers 27
01/21

Unsure what to do next

21.7%

There were two buttons and I could not tell which one was for me. I would probably have left rather than guess wrong.

Everyday household shoppers 48
01/13

We can finally run qualitative research at scale, without a high-cost survey absorbing the team's capacity for weeks. We ask a question and hear back from the audience in minutes, and the research we already invest in becomes far more valuable.

Yvonne Piu · Chief Marketing Officer, KALDEWEI

What appealed to us was the strong market research foundation behind the approach. The panels are benchmarked against audience data, which gives us confidence that the responses reflect the perspectives of a defined target group rather than pure guesswork. It offers a structured way to explore audience insights and has the potential to make research at a broader scale more accessible and efficient.

David Hutzel · Online Marketing Manager, Suhrkamp Verlag

Research shouldn’t live in another tool I have to open. With Minds over MCP, I can bring real audience perspectives directly into the AI workflows I already use every day. It turns research into something I can access and use continuously while I’m working on a project.

Gui Silveira · Designer, Clipboard Health

Before, we had strong ideas for what the Mae experience could be, but validating them meant relying on instinct and fragmented feedback. Now we can stress-test concepts early with both our corporate sponsors and the people who actually use Mae. It gives us the confidence to move faster, align stakeholders, and build experiences we know will resonate.

Pasquale Marino · Founder, Mae

How we validate our Results

We compare synthetic audience responses with real survey data to measure how closely they reflect real-world response patterns. Minds does not see the real survey results while generating its answers, and its responses are finalized before the comparison begins. This lets us measure where the results match—and where they differ.

Approximation to real survey distributions

(e.g. GSS, ANES, CES and PISA)

93.99% similarity to real survey results

301 Minds answered a UK Food Standards Agency youth survey, and their combined response patterns closely matched the published data.

Closer to how real people answered

Compared with standard AI prompting, Minds was preferred 59% more often and matched held-back interview answers 68% more closely.

Grounded in data from

Public Audiences

Ready-to-use synthetic Audiences, built with personas, demographics, behavioral context, and visible grounding so you can start a Study without rebuilding the sample.

Minds, where you work.

Bring files and designs into your research, use Minds from your AI assistant, and connect results to your reporting tools. Availability depends on your plan and setup.

How an Audience gets built.

  1. 01

    You describe your audience

    Enter a prompt and optionally add files or other data for context.

  2. 02

    Sources are researched and verified

    The web is searched for relevant, credible sources to ground the audience.

  3. 03

    Distributions are extracted

    The evidence is translated into demographic, behavioral, and attitudinal distributions.

  4. 04

    Individual Minds are created

    Each Mind is built using the confirmed distributions, collected sources, and relevant public social-media signals.

  5. 05

    Your audience is ready

    You can now run studies, evaluate ideas, and compare concepts.

Want to see a demo tailored to your brand?

Sarah Meitz

Sarah Meitz

Solution Advisor

Most teams arrive with one question and leave with a sharper one. I help you get the first Study set up so the answer changes what you actually ship.

Questions teams like yours ask

The practical questions brand and corporate teams usually need answered before the first Study.

Can we use our own research and segmentation?

Yes. Add studies, questionnaires, profile data, links or a written Audience brief, then review the proposed distributions before creation.

Can we reuse the same Audience?

Yes. The Audience stays in your workspace so the next concept, follow-up or comparison does not require a rebuild.

What is concept testing with a synthetic audience?

You show two or more concepts to an audience built from your own research and sources, and each Mind picks one and explains why. It is a directional read you can run in an afternoon, early enough to change the concept rather than confirm it.

How quickly can we run a concept or message test?

Once the Audience exists, a test is a Study you write and run the same day. The Audience is the part that takes preparation, and it is reused by every test after the first.

How close are the results to a real survey?

Minds compares synthetic answers with real survey data and publishes how closely the distributions track, which the methodology page documents in full. Treat the output as directional evidence for a decision, not as a substitute for a representative sample where one is required.

Does this replace our survey panel?

For most teams it sits in front of the panel and around it: exploring before fieldwork, answering the follow-up questions a wave did not cover, and handling the smaller decisions that never justified a survey.

Which teams inside a brand use Minds?

Marketing and brand teams for campaigns and messaging, product and UX for concepts and everyday friction, and insights teams who want a faster first read before committing to fieldwork.

Can we test images, video and packaging?

Yes. Add text, images, video, PDFs and websites to a question, and the audience responds to the asset itself rather than to a description of it.

How do we compare two audience segments?

Run the same question across segments and read them side by side. Because the segments persist, the same comparison can be repeated later without rebuilding either one.

What does it cost to run a study?

Studies run inside your plan rather than being quoted per project. Current plans and what each includes are on the pricing page.

© 2026 Minds. Your target audience. AI-driven and grounded in transparent evidence. Build within minutes.