Getting Minds Pilot Access for Teams

To get Minds pilot access for your team, set up a central workspace or schedule guided onboarding to align on your pilot criteria. Workspace registration is free, while running simulation studies is billed on a per-response basis. Synthetic research delivers directional, context-dependent decision support for concept development, UX, and marketing before committing to physical field tests.

Below, you will learn how innovation, insights, and product teams structure their onboarding, what preparation steps are required, and how to scale across your organization.

Which Teams and Decision-Makers This Evaluation Process Is Built For

This evaluation and pilot process is designed for leaders across consumer insights, market research, product management, brand marketing, and innovation. These teams frequently face the challenge that conventional qualitative and quantitative pre-testing is too slow or exceeds budgets for early concept stages. When new product ideas, ad creatives, or UX flows are produced at high velocity, recruiting physical test participants becomes a major bottleneck.

Minds closes this gap by enabling teams to run structured audience simulations directly within their daily workflows. A pilot project is typically aimed at cross-functional core teams looking to evaluate the practical value of synthetic methods on real business questions. Research leads, marketing strategists, and UX designers collaborate in a single workspace to validate hypotheses faster, catch flawed concepts before rollout, and make well-grounded preliminary decisions.

Workflow and Structure of an In-Depth Pilot Project with Minds PRISM

A structured pilot is divided into clear phases to deliver meaningful insights within a few weeks regarding how well the platform fits your organization:

1. Objective Definition and Workspace Setup: First, configure the workspace. An administrator invites participating team members. You can add unlimited workspace users and free viewers. The Pro tier at 199 Euro per user per month including VAT already provides 5,000 shared responses per month alongside 25 saved Audiences.
2. Source Feeding and Audience Creation: The Minds PRISM modeling engine combines broad context with your internal source documents. Teams can upload persona descriptions, target group definitions, research reports, or website links to generate realistic audiences in Minds with up to 200 Minds per Audience.
3. Running Pilot Studies: The team tests specific initiatives across parallel studies. This includes both in-depth qualitative exploration and standardized quantitative questionnaires. Minds supports a broad spectrum of methodologies, including open-ended text analysis, scale-based questions, and discrete choice experiments like MaxDiff. Visual assets such as wireframes, Figma designs, or advertising claims can also be integrated directly as stimuli.
4. Analysis and Stakeholder Review: Simulation results are analyzed, segmented, and exported for internal decision-making committees. Teams assess how effectively the synthetic insights serve as directional guardrails across the development cycle.

Options for Testing Synthetic Research: Team Comparison

Organizations have several paths available to pilot new research methods, each with distinct trade-offs depending on starting conditions:

Traditional Agency Panel Pre-Testing:

• Advantages: Familiar process using recruited human participants; high acceptance among traditional review boards.
• Disadvantages: Long lead times often spanning multiple weeks; high recruitment and incentive costs; uneconomical for iterative A/B testing in early concept stages.

Ad-Hoc AI Chatbots Without Research Infrastructure:

• Advantages: Fast, high-level text outputs; low barrier to entry for simple freeform chat.
• Disadvantages: No reproducible research methodology; no structured quantitative question types or deterministic analyses like MaxDiff; lack of consistent audience modeling; no team-ready workspace management.

Minds as an End-to-End Synthetic Research Platform:

• Advantages: Combines qualitative and quantitative methodologies in a connected workspace; PRISM engine for high consistency and grounding; native support for UX stimuli, questionnaires, and MaxDiff; collaborative workspace with unlimited users; flexible billing via Pay as you go at 0.12 Euro per response, Pro, or Enterprise.
• Disadvantages: Results are synthetic and directional, meaning they do not fully replace regulatory audits or sensory physical testing.

Criteria for Successful Deployment of Minds in the Innovation Cycle

Minds delivers its greatest value during iterative development, concept design, and optimization phases:

When Minds is the ideal solution:

• Rapid screening of product concepts, value propositions, and packaging designs prior to physical studies.
• Iterative claim and copy testing for marketing campaigns to identify resonant messaging.
• UX and wireframe testing to pinpoint usability and comprehension friction in user flows.
• Lowering recruitment and incentive expenses through upfront synthetic filtering.

When supplementary testing methods are required:

• Clinical, regulatory, or legally binding certification studies.
• Representative price elasticity measurement for final pricing decisions.
• Physical haptic, taste, or scent testing for tangible consumer goods.
• Political polling and census-representative population projections.

Next Steps for Setting Up Your Team Workspace

To get started with your team, create a workspace directly or collaborate with us to define the scope for an organization-wide Enterprise pilot starting at 15,000 Euro per year excluding VAT. Once enabled, you can immediately build target audiences, upload stimuli, and launch your first studies.

Set up your workspace online via Register for Minds and invite your team members to join the evaluation.