The Minds Enterprise pricing model refers to the contractual framework for licensing the synthetic research platform Minds for large organizations starting at 15,000 euros per year plus VAT. It defines customized response volumes, workspace configurations, and deployment terms to provide enterprises with unlimited user seats and predictable scaling without the variable recruitment fees of traditional panels.
The Minds Enterprise pricing model establishes a transparent economic foundation for market research and procurement departments to scale synthetic research. Instead of paying new participant incentives or panel setup fees for every iteration, the organization enters into an annual agreement covering specific response allowances and service terms.
Within this framework, teams can set up as many user seats and studies as needed. Usage is tracked via consumed responses, with the Minds PRISM engine serving as the inference and reasoning core. Through this core, teams run qualitative in-depth interviews, structured surveys, and quantitative methods such as MaxDiff.
Synthetic data serves as rapid, iterative guidance prior to expensive field tests. Findings are directional and context-dependent. They do not replace regulated studies or representative price elasticity measurements, but they dramatically reduce the overhead of participant recruitment and preliminary testing.
A German consumer goods manufacturer based in Hamburg wants to test twenty packaging designs and claim variations before relaunching a product line. With traditional online panels, recruitment costs, screening, and incentives for every single testing cycle would consume substantial budgets.
Through the Minds Enterprise pricing model, the central insights team uses a company-wide workspace. Multiple brand departments create specialized Audiences in Minds and test packaging drafts and messaging in iterative Studies.
Using structured queries and MaxDiff evaluations, the team filters out weak concepts early on. Only the final two favorites are subsequently validated in physical tests. As a result, the company saves recruitment fees and accelerates the development cycle by several weeks.
Traditional market research scales linearly with cost: every additional question, every new target audience specification, and every added participant increases the fieldwork provider's invoice. The Minds Enterprise pricing model decouples the frequency of hypothesis testing from these variable recruitment expenses.
Organizations can test hypotheses as early as the concept stage without running through external panel procurement approvals each time. The platform covers the entire workflow, from audience definition and stimulus testing with images, text, or Figma prototypes to quantitative analysis.
Synthetic sampling delivers fast directional signals, preventing misallocations in costly physical campaigns.
The Minds licensing structure distinguishes between three primary tiers:
Pay-as-you-go: Entry-level model at 0.12 euros or 0.12 US dollars per response. It includes unlimited workspace users, shared prepaid responses with rollover, up to 10 saved Audiences, and 200 Minds per Audience. For German accounts, prices include VAT; for US accounts, they exclude sales tax.
Pro: A fixed user tier at 199 euros monthly or 1,990 euros annually including VAT per named user. It includes 5,000 shared responses per user per month and 25 saved Audiences per user.
Enterprise: The comprehensive enterprise license starting at 15,000 euros per year plus VAT. It offers contractually agreed response allowances, tailored workspace structures, advanced integration options, and individual agreements regarding deployment and support.
Response consumption is metered across all tiers: Pay-as-you-go consumes shared prepaid responses with no monthly allowance, Pro includes a per-seat monthly allowance, and Enterprise operates under its contractually agreed response volume. Cost savings stem from eliminating participant incentives and recruitment overhead, while platform usage is transparently billed via responses.
Large enterprises require rigorous IT governance, data security, and compliance standards. Under the Enterprise pricing model, the customer's specific technical parameters for the configured workspace are systematically established.
Minds processes inputs to model synthetic personas. Customer-side policies regarding data residency, hosting requirements, and access controls must be evaluated for the specific environment before contract signing. Minds makes no blanket legal guarantees regarding GDPR or No-Personal-Data status, but supports teams in establishing proper organizational integration.
Minds positions itself as an end-to-end platform for commercial synthetic research. The Enterprise pricing model is specifically structured to give research departments comprehensive access to both qualitative and quantitative workflows.
Underpinning every simulation is Minds PRISM, the proprietary inference engine that combines contextual data with authorized research inputs. Users run complex methodologies such as MaxDiff, scale ratings, and open-ended interviews within a single interface.
Enterprise customers benefit from predictable annual contracts starting at 15,000 euros excluding VAT, dedicated onboarding support for workspace setup, and flexibly sized response pools. The results remain directional throughout, supporting well-grounded preliminary decisions.
- Minds PRISM: The proprietary reasoning and modeling engine that directs the behavior of synthetic Minds in qualitative and quantitative studies.
- Audience in Minds: A reusable group of synthetic personas reflecting specific demographic or psychographic attributes.
- Study: A structured research run in Minds designed to evaluate concepts, copy, or specific questions.
- MaxDiff Simulation: A quantitative choice method used to determine relative preferences among various product attributes or messaging options.
- Directional Research: A research approach that delivers directional insights for rapid decision-making without claiming statistical representativeness.
- Response Allowance: The contractually agreed or prepaid volume of responses consumed across simulation runs.
The Minds Enterprise pricing model provides large organizations with the economic and organizational framework to accelerate market research workflows using synthetic audiences while drastically lowering recruitment costs. Market research and innovation teams gain predictable annual budgets for iterative qualitative and quantitative studies. Discover how your organization can benefit from customized enterprise terms and schedule a demo at getminds.ai or create your account at /?register=true.
