AI Research Glossary

Definitions for synthetic research, AI personas, market research methods, and audience simulation.

What is the Minds Level 3 Validation Model? Definition

Learn all about the Minds Level 3 Validation Model: How synthetic target audience simulations are mathematically validated against real panel data.

What is the Minds Pricing Comparison? Definition & Examples

The Minds Pricing Comparison contrasts the cost-effectiveness of AI audience simulations with the high field costs of traditional market research panels.

What is the Minds Research License? Definition and Benefits

Learn everything about the Minds Research License: how it works, its benefits for iterative target audience simulations, and how it differs from traditional panels.

What is the Minds Software License? Definition and Model

The Minds software license enables unlimited target audience simulations in a transparent SaaS model without variable recruitment costs per participant.

What is the Minds Three-Stage Model? Definition

The Minds Three-Stage Model explains the methodological structure behind precise target audience simulations, consisting of data anchoring, simulation, and validation.

What is the Net Promoter Score (NPS)? Definition and Calculation

Learn how the Net Promoter Score (NPS) is calculated and how to predictively simulate your target audience's willingness to recommend.

What is the Purchase Decision Process? Definition & Phases

Learn the core concepts, methods, and considerations used to frame audience research questions and evaluate evidence before making decisions.

What is the Response Rate? Definition, Formula & Optimization

The response rate determines the success of your market research. Learn how to calculate the response rate and why AI simulations solve the problem.

What is the Van Westendorp Price Sensitivity Meter?

Learn how the Van Westendorp Price Sensitivity Meter works, when to use it, and how synthetic research accelerates pricing analysis.

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