---
title: "Minds — synthetic market research overview | Minds"
canonical_url: "https://getminds.ai/guide/overview"
last_updated: "2026-08-01T04:08:49.390Z"
meta:
  description: "Create synthetic Audiences and run Studies with in-depth interviews, qualitative exploration at scale, questionnaires, concept tests, and segment comparisons."
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  "og:title": "Minds — synthetic market research overview | Minds"
  "twitter:description": "Create synthetic Audiences and run Studies with in-depth interviews, qualitative exploration at scale, questionnaires, concept tests, and segment comparisons."
  "twitter:title": "Minds — synthetic market research overview | Minds"
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Minds

April 5, 2026·Minds Team

# **Minds — synthetic market research overview**

Minds combines individual synthetic respondents, reusable Audiences, and persistent Studies so teams can use qualitative, directional quantitative, and mixed research methods in one workspace.

Minds is a synthetic market research platform built around three objects:

- **Minds** — individual synthetic respondents for in-depth interviews
- **Audiences** — reusable synthetic samples made from multiple Minds
- **Studies** — saved research workspaces for questions, stimuli, responses, and results

## Research methods

A Study can contain:

- an **in-depth interview** with one Mind
- **qualitative exploration at scale** with an Audience
- a **questionnaire** with directional quantitative readouts
- a **concept, message, pricing, or visual-asset test**
- a **segment comparison** across multiple Audiences
- a **mixed-method Study** combining these approaches

Synthetic results are directional evidence. Their strength depends on Audience definition, grounding, question design, and the available validation evidence; they are not automatically population estimates.

## Get started

1. Create a **Mind** or choose an existing one.
2. Create an **Audience** when you want to reuse several perspectives.
3. Start a **Study** and choose **Quick** or **Custom** setup.
4. Select the research method that fits the decision.

Interviews give you depth. Audiences give you breadth. Studies keep the evidence for a decision together.

## Continue reading

- [Minds](https://getminds.ai/guide/minds)
- [Studies](https://getminds.ai/guide/chats)
- [Audiences and methods](https://getminds.ai/guide/panels)
- [Integrations](https://getminds.ai/guide/integrations)