--- title: "Minds joins ESOMAR as a corporate member | Minds" canonical_url: "https://getminds.ai/press/minds-joins-esomar" last_updated: 2026-06-17 meta: description: "Minds has joined ESOMAR as a corporate member, reinforcing its commitment to ethical, transparent, and high-quality AI-powered research aligned with the..." "og:description": "Minds has joined ESOMAR as a corporate member, reinforcing its commitment to ethical, transparent, and high-quality AI-powered research aligned with the..." "og:title": "Minds joins ESOMAR as a corporate member | Minds" "twitter:description": "Minds has joined ESOMAR as a corporate member, reinforcing its commitment to ethical, transparent, and high-quality AI-powered research aligned with the..." "twitter:title": "Minds joins ESOMAR as a corporate member | Minds" --- Minds June 17, 2026·Press release # **Minds joins ESOMAR as a corporate member** Minds has joined ESOMAR as a corporate member, reinforcing its commitment to ethical, transparent, and high-quality AI-powered research aligned with the ICC/ESOMAR Code. ![Minds and ESOMAR logos on the Minds yellow-green gradient background](https://getminds.ai/images/newsroom/minds-esomar-cover.webp) BERLIN, June 17, 2026 - Minds today announced that it has joined [ESOMAR](https://esomar.org/) as a corporate member, connecting the AI research platform with the global community for data, research, and insights, and underlining its commitment to transparent, responsible, and high-quality research practices. Minds is an AI research platform for synthetic panels, persona simulation, and same-day audience insight. Teams use Minds to create AI-powered target groups, expert panels, and stakeholder simulations, helping them test ideas, messages, products, and strategic decisions before committing time and budget to production. As AI methods become part of the modern research toolkit, Minds sees clear professional standards as essential to using them responsibly. ESOMAR is the global membership organization representing the data, research, and insights community. It is the steward of the [ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics](https://esomar.org/code-and-guidelines), the long-standing self-regulatory framework that sets out the profession's expectations on transparency, data protection, and the rights of the people who take part in research. "Joining ESOMAR is a statement about how we want to build," said Alexander Doudkin, CEO and Co-Founder of Minds. "AI is changing how research gets done, but it does not change what good research owes to the people and decisions it serves. We want to advance synthetic and AI-assisted methods inside a clear professional framework, not around it." For Minds, corporate membership reflects a simple conviction: AI-powered audience simulation should extend rigorous research practice, not bypass it. Synthetic panels are most useful early in a process, when teams need to compare alternatives, test language, surface blind spots, and decide what deserves deeper investigation. Human research remains critical when teams need statistically defensible claims, lived experience, or final validation. Minds positions its technology as a complement to traditional methods, designed to make assumptions visible and to improve the quality of the human research that follows. As part of the ESOMAR community, Minds will focus on three areas: - Aligning its synthetic and AI-assisted research methods with the principles of the ICC/ESOMAR Code. - Being transparent with clients about where AI-simulated personas are used, what they can and cannot do, and how results should be interpreted. - Contributing to the wider conversation about how AI can support, rather than replace, responsible research practice. The announcement follows Minds' broader work with synthetic panels and AI personas for market research, product development, communication testing, and expert simulation. Membership gives the team access to the standards, guidance, and professional network that help keep that work accountable as AI methods mature. ## About ESOMAR [ESOMAR](https://esomar.org/) is the global community and voice of the data, research, and insights profession. Founded in 1947, it brings together organizations and individuals across more than 130 countries and maintains the [ICC/ESOMAR International Code](https://esomar.org/code-and-guidelines) together with a body of professional guidelines that promote ethical, transparent, and high-quality research. ## About Minds Minds is an AI research platform for synthetic panels, persona simulation, and same-day audience insight. Teams use Minds to create AI-powered target groups, expert panels, and stakeholder simulations, helping them test ideas, messages, products, and strategic decisions before committing time and budget to production. ## Media Contact Jerry Miller [press@getminds.ai](https://getminds.ai/mailto:press@getminds.ai)