·Methodology·Minds Team
データソース
Minds は合成オーディエンスを公的統計、査読済み研究、公開された業界データに基づけます。本ページでは利用するソースを一覧し、Audience Grounding がそれらをどのように選択・重み付け・引用するかを説明します。
Clients regularly ask which data sits behind a Minds audience. This page is the answer, and it is meant to be shared.
Minds does not maintain a fixed, licensed panel. Every audience is grounded at build time against public sources selected for the specific research question, so the exact set of sources differs per audience and is always cited in the result.
How we use these sources
Audience Grounding runs when an audience is created. It works in four steps:
- Search. The research question and audience definition are turned into targeted queries against public web and document sources.
- Extract. Structured distributions — demographics, psychographics, socioeconomics, behaviour, geography, firmographics — are pulled from the candidate sources. Numbers are read from the source; they are never invented to fill a gap.
- Score. Each source receives a confidence weight based on what kind of body published it (see below). Government and peer-reviewed sources outrank commercial ones.
- Cite. Every distribution that shapes the audience is attached to the source it came from, and surfaces in the product as a clickable citation. If the evidence is too weak, the audience returns no distribution rather than a guessed one.
Because selection happens per question, a German B2B audience and a Japanese consumer audience will ground against entirely different institutions — the list below is the universe we draw from, not a fixed bundle applied to every study.
How sources are scored
| Tier | Confidence | What it covers |
|---|---|---|
| 1 | 0.85–1.0 | National statistics offices, government agencies, supranational bodies |
| 2 | 0.8–1.0 | Peer-reviewed papers, systematic reviews, university research repositories |
| 3 | 0.75–0.9 | Professional bodies, regulators, sector ministries, central banks |
| 4 | 0.6–0.85 | Established research institutes, industry associations, panel-survey providers |
| 5 | 0.4–0.65 | Domain publications disclosing primary numbers |
| 6 | 0.3–0.5 | Commercial content quoting a named primary source |
Source list
Around 100 institutions Minds regularly grounds against, grouped by type. Country coverage extends beyond this list: any national statistics office, regulator, or professional body is treated as a first-tier source on sight, including those not named here.
Supranational & multilateral
| Source | Typical coverage |
|---|---|
| Eurostat | EU-wide demographic, labour, income and household statistics |
| OECD Data | Cross-country economic, social and wellbeing indicators |
| UN Statistics Division | Global demographic and development statistics |
| World Bank Open Data | Population, income and development indicators by country |
| IMF Data | Macroeconomic and financial indicators |
| WHO Data | Health prevalence and behaviour statistics |
| ILOSTAT | Labour force, employment and working conditions |
| UNESCO Institute for Statistics | Education participation and attainment |
| EU Open Data Portal | Machine-readable EU public datasets |
| European Commission | Policy reports and sector statistics |
| European Environment Agency | Environmental and sustainability indicators |
| ECDC | European health and disease surveillance |
| EFSA | Food safety and consumption data |
| EMA | European medicines and pharmacovigilance |
Europe — national statistics
| Source | Typical coverage |
|---|---|
| Statistisches Bundesamt (Destatis) | German census, household and consumption statistics |
| INSEE | French demographic and economic statistics |
| ISTAT | Italian population and household statistics |
| INE Spain | Spanish demographic and living-conditions data |
| Office for National Statistics | UK census, labour and household data |
| CBS Netherlands | Dutch population and consumption statistics |
| Statistics Austria | Austrian demographic and economic data |
| Bundesamt für Statistik (BFS) | Swiss population and household statistics |
| Statbel | Belgian demographic statistics |
| SCB Sweden | Swedish population and living-conditions data |
| SSB Norway | Norwegian demographic and income statistics |
| Statistics Finland | Finnish population and consumption data |
| Statistics Denmark | Danish demographic and household statistics |
| Statistics Poland (GUS) | Polish population and labour statistics |
| INE Portugal | Portuguese demographic statistics |
| CZSO Czechia | Czech population and household data |
| HCSO Hungary | Hungarian demographic statistics |
| ELSTAT Greece | Greek population and living-conditions data |
| CSO Ireland | Irish census and household statistics |
| TÜİK | Turkish demographic and household statistics |
Americas — national statistics
| Source | Typical coverage |
|---|---|
| US Census Bureau | US population, household and ACS microdata |
| Bureau of Economic Analysis | US income, spending and regional economics |
| Bureau of Labor Statistics | US employment, wages and consumer expenditure |
| National Center for Health Statistics | US health behaviour and prevalence |
| National Center for Education Statistics | US education participation and attainment |
| Statistics Canada | Canadian census and household statistics |
| INEGI | Mexican population and household data |
| IBGE | Brazilian census and consumption statistics |
| INDEC | Argentine demographic statistics |
| DANE | Colombian population and living-conditions data |
| INE Chile | Chilean demographic statistics |
Asia-Pacific — national statistics
| Source | Typical coverage |
|---|---|
| Statistics Bureau of Japan | Japanese census and household statistics |
| KOSTAT | Korean population and household data |
| KOSIS | Korean statistical information service |
| National Bureau of Statistics of China | Chinese population and consumption statistics |
| MoSPI India | Indian household consumption and labour surveys |
| Australian Bureau of Statistics | Australian census and household data |
| Stats NZ | New Zealand demographic statistics |
| Singapore DOS | Singaporean population and household data |
| BPS Indonesia | Indonesian demographic statistics |
Middle East & Africa
| Source | Typical coverage |
|---|---|
| GASTAT Saudi Arabia | Saudi population and household statistics |
| FCSC United Arab Emirates | UAE demographic and economic data |
| CAPMAS Egypt | Egyptian census and household statistics |
| Statistics South Africa | South African demographic statistics |
Central banks & ministries
| Source | Typical coverage |
|---|---|
| European Central Bank | Euro-area household finance and consumption |
| Deutsche Bundesbank | German household wealth and income |
| Bank of England | UK household finance data |
| FRED (St. Louis Fed) | US economic time series |
| Banque de France | French household finance |
| Banca d'Italia | Italian household income and wealth survey |
| Banco de España | Spanish household finance survey |
| Swiss National Bank | Swiss economic and financial data |
| Bank of Japan | Japanese economic and consumption data |
| Bank of Korea | Korean macroeconomic statistics |
| Banco de México | Mexican economic indicators |
| Banco Central do Brasil | Brazilian economic indicators |
| Reserve Bank of Australia | Australian economic data |
| METI Japan | Japanese industry and trade statistics |
| MIC Japan | Japanese communications and household surveys |
| Cabinet Office Japan | Japanese consumer confidence and policy data |
| RIETI | Japanese economic and industry research |
| NITI Aayog | Indian policy and development indicators |
| IPEA | Brazilian applied economic research |
| CONEVAL | Mexican social development measurement |
| Bundesagentur für Arbeit | German labour market statistics |
Health & science agencies
| Source | Typical coverage |
|---|---|
| Centers for Disease Control and Prevention | US health behaviour and prevalence |
| National Institutes of Health | US biomedical and behavioural research |
| Robert Koch Institute | German public-health surveillance |
| NHS Digital | UK health service statistics |
| ICMR | Indian medical research statistics |
Academic & survey programmes
| Source | Typical coverage |
|---|---|
| Pew Research Center | Attitudinal and social-trend surveys |
| Gallup | Global attitudinal and workplace surveys |
| Eurobarometer | EU public opinion surveys |
| European Social Survey | Cross-national attitudinal survey |
| World Values Survey | Global values and beliefs survey |
| GESIS | German social science data archive |
| SOEP (DIW Berlin) | German socio-economic panel |
| DIW Berlin | German economic research institute |
| ifo Institute | German business and consumer climate |
| IZA | Labour economics research |
| ICPSR | Social science data repository |
| RAND Corporation | Policy and behavioural research |
| Brookings Institution | Economic and social policy research |
| JILPT | Japanese labour policy research |
Industry & association research
| Source | Typical coverage |
|---|---|
| Bitkom | German digital-sector research |
| Statista | Aggregated market data citing primary sources |
| YouGov | Consumer panel and attitudinal data |
| Ipsos | Market and social research |
| Nielsen | Media and consumer measurement |
| GWI | Global consumer survey data |
What this list is not
These are public sources we read and cite. They are not partners, sponsors, or endorsers of Minds, and listing them does not imply any commercial relationship, licence, or review of our work by the named institution. Where a source is a commercial research provider, we cite its published output only.
