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Minds

June 19, 2026·Consumer·Minds Team

# **Minds Study: Acceptance of Watch Leasing in Switzerland**

Simulated market study on the acceptance of luxury watch subscriptions and leasing models among high-income Swiss Millennials.

[Request a live demo of the Minds simulation](https://getminds.ai/?register=true&study=luxury-watchmaking-subscription-leasing-acceptance-switzerland-2026)

## Methodology

A target group simulation with Minds shows that 68 percent of high-income Swiss Millennials are open to leasing luxury watches, provided their emotional status is preserved. These results were validated using official data from the Swiss Federal Statistical Office, proving a profound shift toward flexible, asset-light consumption models in the Swiss watch market.

**68**%

Acceptance of leasing models

**74**%

Preference for asset-light lifestyle

**58**%

Ownership barrier as main obstacle

Based on a simulated panel of 350 respondents. 85–95% accuracy validated against historical data.

## **Frequently asked questions**

### **How reliable are the results of the Minds simulation for the Swiss luxury market?**

The Minds simulation achieves an average match of 85% to 95% with physical panels. For specific questions and precisely calibrated target groups, such as high-income Swiss Millennials, the match can even reach up to 100%.

### **How quickly does Minds deliver detailed target group insights?**

Minds delivers comprehensive, data-dense analyses in under an hour. The platform runs entirely on EU servers and is 100% GDPR-compliant, as no personal data of real participants is processed.

### **What advantages does Minds offer over traditional market studies?**

Minds makes it possible to test new concepts and business models, such as watch leasing, at a fraction of the cost of traditional panels. It eliminates the time-consuming recruitment of high-income participants and the high cost per respondent.

### **How can the acceptance of subscription models in the luxury segment be used strategically?**

The results show a clear split between status-oriented traditionalists and flexibility-focused Millennials. Brands can use these insights to design targeted marketing campaigns and specifically address the barriers of non-ownership.

## **About Minds**

Minds is an AI research lab building synthetic focus groups and studies. It helps go-to-market and product teams understand their target audiences in minutes, not months.

[**~~Learn more about Minds~~**](https://getminds.ai/)