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Minds

July 2, 2026·Consumer·Minds Team

# **Minds Study: Supply Anxiety Slows Down Pellet Heating Systems**

A Minds target audience simulation shows that concerns about supply reliability weigh more heavily on German renovators than the pure acquisition costs of pellet heating systems.

[Download benchmark report for free](https://getminds.ai/?register=true)

## Methodology

The target audience simulation conducted by Minds shows that for 72 percent of German renovators, the fear of long-term supply bottlenecks for wood pellets represents the biggest obstacle when replacing their heating system. Calibrated against official data from the Statistisches Bundesamt, this study isolates fuel anxiety from pure acquisition costs and provides manufacturers with precise leverage for effective educational campaigns.

**72**%

Anxiety over long-term fuel shortages

**64**%

Doubts about stable price development

**31**%

Prioritizing supply reliability over acquisition costs

Based on a simulated panel of 700 respondents. 85–95% accuracy validated against historical data.

## **Frequently asked questions**

### **How reliable are the results of the Minds simulation compared to traditional panels?**

The Minds platform achieves an average alignment of 85% to 95% with physical panels regarding preferences and objection structures. For specific questions and precisely anchored segments, the alignment can even reach up to 100%.

### **How quickly does Minds deliver results for the heating market?**

Minds delivers deep qualitative and quantitative target audience insights in less than an hour. This allows marketing and product teams to test campaign claims extremely quickly instead of waiting weeks for traditional studies.

### **How is data privacy guaranteed during the simulation?**

Minds is hosted entirely on servers within the European Union and is 100% GDPR-compliant. Since no personal data of real survey participants is processed, data privacy risks are completely eliminated.

### **How does this simulation help heating manufacturers in the early phase of the customer journey?**

In the ToFu (Top of Funnel) phase, the Minds simulation helps to precisely isolate deep, often subconscious consumer fears, such as worry about fuel shortages. This enables manufacturers to develop targeted educational campaigns that dismantle these barriers before the customer even compares physical quotes.

## **About Minds**

Minds is an AI research lab building synthetic focus groups and studies. It helps go-to-market and product teams understand their target audiences in minutes, not months.

[**~~Learn more about Minds~~**](https://getminds.ai/)