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Minds

July 2, 2026·Consumer·Minds Team

# **Minds Study: VVG Supplementary Insurance for Young Parents**

How do young Swiss parents rate VVG supplementary benefits for osteopathy and homeopathy? A Minds target audience simulation on willingness to pay.

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## Methodology

This Minds simulation analyzes the demand of young Swiss families for VVG supplementary insurance for complementary medicine services such as osteopathy and homeopathy. Validated against data from the Federal Statistical Office (BFS), the study shows that 72 percent of young parents exhibit a high willingness to pay for specialized pediatric supplementary packages, provided that registration is completed easily before birth.

**72**%

Willingness to pay for VVG pediatric packages

**64**%

Preference for prenatal registration

**31**%

Rejection due to KVG misconceptions

Based on a simulated panel of 550 respondents. 85–95% accuracy validated against historical data.

## **Frequently asked questions**

### **How accurate are Minds simulations compared to traditional panels?**

Minds achieves an average alignment of 85% to 95% with physical, traditional panels regarding preferences, linguistic nuances, and objection mapping. For specific questions and well-anchored segments, the alignment can even reach up to 100%.

### **How quickly does Minds deliver results for the Swiss insurance market?**

Minds delivers deep, data-driven insights in under an hour instead of multi-week, traditional market research sprints. The entire infrastructure is hosted on EU servers in compliance with GDPR.

### **How do the costs of Minds compare to traditional panels?**

Minds offers precise target audience simulations at a fraction of the cost of a traditional panel and completely eliminates recruitment costs per participant, without any compromise on data quality.

### **How does this simulation help Swiss health insurers with VVG product development?**

Insurers can precisely test the willingness of young parents to pay for alternative medicine such as osteopathy and homeopathy. This enables targeted messaging in the middle of the customer journey (mofu) and optimizes the conversion rate.

## **About Minds**

Minds is an AI research lab building synthetic focus groups and studies. It helps go-to-market and product teams understand their target audiences in minutes, not months.

[**~~Learn more about Minds~~**](https://getminds.ai/)