Simulate your target audience.

Minds are scientifically grounded simulations of your target audiences. Run anything from a large scale study to a quick concept test and get accurate insights within minutes.

A purpose-built audience for every question

Start with a brief, files, or links. Minds identifies defensible audience dimensions and creates a reusable synthetic audience with exact segment allocation and an explicit profile for every Mind.

Explore the world of synthetic research.

Test a message, compare concepts, explore pricing or run a structured study. Start quickly when the setup is simple, and take full control when the decision demands more rigor. Every result stays connected to the responses and reasoning behind it.

Q1Scale15

How likely is this video to stop you from scrolling?

Average: 3.7

Q2Multiselect

Which issues create the most avoidable friction during a typical shift?

Incomplete shift handovers57%
Duplicate documentation45%
Fragmented team communication40%
Difficult or outdated systems35%

Leading response: Incomplete shift handovers57%

Q3Qualitative

What is the hardest part of running your business that customers never see?

Unpredictable pricing

40%

The repair is often the easy part. The difficult part is pricing an unpredictable job before you know what you will find behind the wall.

Mina ParkIndependent electrical contractor

Materials and scheduling

35%

One missing part can derail the whole day. Customers rarely see the supplier calls, collection runs and schedule changes needed to keep several jobs moving.

Ravi MehtaPainting business owner

Customer communication

25%

Keeping every customer informed while I am moving between sites takes almost as much time as the work itself.

Elena RossiIndependent carpenter

Q4Categorical

Which ramen flavor would you choose first?

Spicy chicken

Beef

Seafood

Vegetable

Q5CategoricalA/B test

Which visual makes you more likely to try this drink?

Yellow concept

White concept

How an Audience gets built.

01
You describe your audience
Enter a prompt and optionally add files or other data for context. Include the market, interests, or habits that matter to your research.Enter a prompt and optionally add files or other data for context.
02
Sources are researched and verified
The web is searched for relevant, credible sources to ground the audience. These findings inform the audience characteristics and proposed distributions.The web is searched for relevant, credible sources to ground the audience.
03
Distributions are extracted
The evidence is translated into demographic, behavioral, and attitudinal distributions. They show how characteristics such as age, interests, and buying habits vary within the audience.The evidence is translated into demographic, behavioral, and attitudinal distributions.
04
You fine-tune and confirm
Review the proposed distributions, make adjustments, and confirm your audience. Choose which characteristics and proportions should shape the Minds that are created.Review the proposed distributions, make adjustments, and confirm your audience.
05
Individual Minds are created
Each Mind is built using the confirmed distributions, collected sources, and relevant public social-media signals. Together, these profiles represent different perspectives within your audience.Each Mind is built using the confirmed distributions, collected sources, and relevant public social-media signals.
06
Your audience is ready
You can now run studies, evaluate ideas, and compare concepts. Reuse the same audience for follow-up research and explore how different segments respond.You can now run studies, evaluate ideas, and compare concepts.

Which best describes you?

Minds supports different research scenarios, decision stages, and areas of focus—from testing concepts, messages, and products to exploring audiences or extending existing research. Choose the perspective closest to your work to see how the same workspace adapts to different questions, methods, and levels of depth.

Brands and corporates

Build evidence your management will accept, in the time you actually have.

Agencies

Test the work before it goes to the client and strengthen every recommendation.

Research Partners

Turn your data and methods into reusable audiences under your own name.

How we validate our Results

We compare synthetic audience responses with real survey data to measure how closely they reflect real-world response patterns. Minds does not see the real survey results while generating its answers, and its responses are finalized before the comparison begins. This lets us measure where the results match—and where they differ.

Approximation to real survey distributions

(e.g. GSS, ANES, CES and PISA)

93.99% similarity to real survey results

301 Minds answered a UK Food Standards Agency youth survey, and their combined response patterns closely matched the published data.

Closer to how real people answered

Compared with standard AI prompting, Minds was preferred 59% more often and matched held-back interview answers 68% more closely.

We can finally run qualitative research at scale, without a high-cost survey absorbing the team's capacity for weeks. We ask a question and hear back from the audience in minutes, and the research we already invest in becomes far more valuable.
Yvonne Piu · Chief Marketing Officer, KALDEWEI

For us as an agency, this fundamentally changes how we work with our clients. We can test ideas with different target audiences in minutes and gather rapid feedback on implementation approaches. It feels like having a dedicated panel for every client.
Pami O. Malat · Managing Director, Klubhaus

The Sinus-Milieus embody decades of research into the ways people live in our society. Together with Minds, we have transformed this knowledge into Milieu-Minds, making it directly usable as synthetic target audiences.
Jan Hecht · Research Director, SINUS-Institut

What appealed to us was the strong market research foundation behind the approach. The panels are benchmarked against audience data, which gives us confidence that the responses reflect the perspectives of a defined target group rather than pure guesswork. It offers a structured way to explore audience insights and has the potential to make research at a broader scale more accessible and efficient.
David Hutzel · Online Marketing Manager, Suhrkamp Verlag

Research shouldn’t live in another tool I have to open. With Minds over MCP, I can bring real audience perspectives directly into the AI workflows I already use every day. It turns research into something I can access and use continuously while I’m working on a project.
Gui Silveira · Designer, Clipboard Health

I use Minds to optimize the Meta ads I run for my clients and have improved conversion rates by 30%. Since I work with many different types of clients, Minds gives me a fast and easy way to understand each specific audience and create better-performing ads for them.
Nenno Zonsarow · Meta Ads Expert

Public Audiences

Ready-to-use synthetic Audiences, built with personas, demographics, behavioral context, and visible grounding so you can start a Study without rebuilding the sample.

Minds, where you work.

Bring files and designs into your research, use Minds from your AI assistant, and connect results to your reporting tools. Availability depends on your plan and setup.

Simulate your target audience.

A purpose-built audience for every question

Explore the world of synthetic research.

Test campaign attention before launch