How Much Does Minds Target Audience Simulation Cost?
Minds plans, prices and response allowances: Pay as you go at 0.12 EUR/USD per response, Pro at 199 EUR/USD per seat per month, and custom Enterprise.
Minds offers prepaid Pay as you go pricing and subscriptions with a monthly allowance. Pay as you go is 0.12 EUR or USD per synthetic response, Pro is 199 EUR or 199 USD per seat per month, and Enterprise is priced per contract. These are the prices Stripe charges at checkout, and the pricing page always shows the current catalog.
199 EUR/USD per seat per month or 1,990 per seat per year
5,000 per seat per month, pooled
Enterprise
Custom
Custom volume
A synthetic response is one answer from one simulated respondent. A Study that asks ten questions to twenty Minds uses 200 responses. Planning a budget therefore starts with the number of questions and respondents you expect to run each month, not with the number of Studies.
Classical research budgets are driven by recruitment, incentives, incidence rates and fielding time. A fielded survey of a niche B2B audience can cost more in sample than in analysis. Minds removes those line items because the audience is simulated, which is why teams can screen many concepts before committing money to human fieldwork.
What Minds does meter is volume. Pay as you go lets you purchase prepaid responses that carry forward, while heavier programs move up to Pro seats or an Enterprise contract. Being explicit about that matters in procurement: a buyer comparing vendors should compare the response volume they need against the plan that covers it, not assume unlimited usage.
Count the questions and respondents behind your typical monthly research: concept screens, message tests, pricing reactions, objection mapping.
Multiply questions by respondents to get monthly synthetic responses.
Pick Pay as you go for flexible response balances, Pro seats in steps of 5,000 monthly responses, or talk to us about Enterprise for larger or managed programs.
Synthetic results are directional and context-dependent. Keep a budget for human validation of the highest-stakes claims, and let the simulated audience absorb the exploratory work before it.
Minds has three acquisition plans: Pay as you go costs 0.12 EUR (incl. VAT) or 0.12 USD (plus sales tax) per synthetic response. Pro costs 199 EUR or 199 USD per seat per month, or 1,990 per seat per year, starting at one seat. Enterprise is priced per contract. The live prices are always on getminds.ai/pricing.
Is Minds usage metered?
Pro includes 5,000 synthetic responses per seat per month, pooled across the team, while Enterprise contracts define a custom response volume. On Pay as you go, you purchase response balances at 0.12 EUR/USD per response, and unused responses carry forward. Responses draw from your purchased balance or subscription quota.
What does Minds not charge for?
Minds does not charge participant recruitment fees, incentives, panel incidence surcharges or fielding fees, because the respondents are simulated. That is where the saving against a classical panel comes from, not from unlimited usage.
How does the Pro plan work for several people?
Pro is billed per seat. Each seat adds 5,000 synthetic responses per month to a shared pool, so a three-seat team works from 15,000 responses per month. Self-serve Pro subscriptions start at one seat.
Are prices the same in euros and US dollars?
The rate is 0.12 per response on Pay as you go and 199 per seat monthly for Pro, charged in EUR or USD. EUR prices include tax. For US customers, sales tax is added at checkout.
When does Enterprise make sense?
Enterprise fits organizations that need a custom response volume, validated synthetic populations, managed research programs, SSO or contract terms such as a DPA. Pricing is agreed per contract; book a call through getminds.ai/pricing.
