What Does Minds Cost? Pricing and Licensing Overview

Minds offers flexible pricing models for commercial synthetic market research: Pay-as-you-go at 0.12 euros per response with no base fee, Pro at 199 euros per user monthly including 5,000 responses, and Enterprise starting at 15,000 euros annually. All generated simulation results provide directional, context-dependent insights without external participant incentives.

The following sections explain the licensing tiers, included research methods, billing details, and the economic comparison with traditional panels.

Who This Pricing Overview Is For

This overview is designed for research leads, insights managers, product strategists, and marketing decision-makers budgeting for market research, concept validation, or UX testing. Anyone evaluating whether synthetic target audiences make economic sense needs reliable numbers with no hidden costs. Minds has no obscure agency fees, no minimum contract terms on the entry-level tier, and no separate charges per created persona or study. Teams can calculate simulation costs precisely based on actual response needs, whether five or fifty team members collaborate on the analysis.

Licensing Model and Cost Structure in Detail

The pricing philosophy behind Minds differs fundamentally from traditional market research providers and online panels. Instead of budgeting thousands of euros for participant recruitment, incentive payouts, and screening dropouts, Minds scales purely on consumed responses. Every interaction with a Mind inside a study consumes exactly one response.

Pay-as-you-go: Complete Flexibility with No Base Fee

Getting started with Minds happens through the Pay-as-you-go model at a price of 0.12 euros or 0.12 dollars per response. For German billing accounts, these prices already include applicable VAT.

The Pay-as-you-go tier includes the following core terms:

• Unlimited workspace users and free viewers with no per-seat license surcharges.
• Shared prepaid response balance with automatic rollover of unused responses into subsequent months.
• Up to 10 saved audiences per workspace with up to 200 Minds per audience.
• Full access to all qualitative and quantitative study methods, including MaxDiff, scale questions, open-ended text, and single- as well as multi-select question types.
• Export features, standard integrations, API, and Model Context Protocol (MCP) access are included at no extra charge.
• Validations consume standard responses; Single Sign-on (SSO) is excluded from this plan.

Pro: The Tier for Continuous Research

For teams with ongoing research needs, the Pro plan offers predictable monthly quotas. Pro costs 199 euros per named user per month or 1,990 euros per year including VAT.

Key features of the Pro plan:

• 5,000 shared responses per user per month for studies and validations.
• 25 saved audiences per licensed user.
• Built for product and marketing teams running multiple concept tests, copy variations, or UX flows every week.

Enterprise: Tailored Contracts for Large Organizations

For company-wide rollouts, Enterprise plans start at 15,000 euros per year excluding VAT. This tier includes contractually agreed usage quotas, Single Sign-on (SSO), custom security and deployment reviews, and dedicated support for global research organizations.

The Technology Behind the Costs: Minds PRISM

Every response is powered by the Minds PRISM engine. PRISM combines public source context with verified research data to ensure grounded, consistent inference across defined synthetic audiences. Rather than purchasing separate standalone licenses for qualitative interviews, quantitative surveys, and prototype feedback, Minds unifies the entire research cycle within a single integrated workflow.

Comparison: Minds vs. Traditional Research and Niche Tools

When budgeting research infrastructure, organizations face several options:

Traditional Market Research Panels

Physical panels require steep base fees, recruitment surcharges for niche profiles, and incentive costs per participant. A quantitative study with hundreds of respondents or a qualitative concept test quickly runs into thousands of euros and takes days or weeks of lead time. Minds does not replace final regulatory verification studies, but it drastically reduces recruitment and incentive spend during early iterative phases by enabling fast, cost-effective synthetic pre-testing of concept variants.

Point UX and Survey Tools

Specialized point solutions for interviews, prototype testing, or standard surveys often require separate subscriptions for each team member. They also isolate qualitative and quantitative methods into distinct silos. Minds integrates qualitative open-text analysis, quantitative rating scales, MaxDiff exercises, and UX stimuli such as Figma inputs or web flows on a unified platform.

Generic AI Chatbots

Standard chatbots lack structured audience management, consistent source modeling engines like PRISM, and methodologically sound quantitative evaluation logic. They work well for drafting text, but not for reproducible synthetic audience simulations.

When Minds Is the Right Choice - and When It Is Not

Minds is ideally suited for:

• Marketing teams looking to iteratively evaluate campaign claims, packaging designs, and brand positioning before rollout.
• Product and UX teams testing wireframes, Figma prototypes, app flows, and feature prioritization through MaxDiff.
• Innovation teams needing to pre-screen hundreds of value propositions before commissioning physical studies.

Minds is explicitly not intended for:

• Clinical or regulatory studies requiring mandatory real-human verification.
• Representative price elasticity measurements for final pricing decisions.
• Political polling and election forecasting.

All generated results serve as directional decision support within the defined context.

Calculate Costs and Get Started

Registering for Minds is free and lets you set up your workspace immediately. Since no complimentary responses are included, you can flexibly add budget via Pay-as-you-go or choose a Pro plan for your team.

Create your account now and register on Minds to set up your first audience simulations.