Minds — synthetic market research overview

Minds is a synthetic market research platform built around three objects:

• Minds — individual synthetic respondents for in-depth interviews
• Audiences — reusable synthetic samples made from multiple Minds
• Studies — saved research workspaces for questions, stimuli, responses, and results

Research methods

A Study can contain:

• an in-depth interview with one Mind
• qualitative exploration at scale with an Audience
• a questionnaire with directional quantitative readouts
• a concept, message, pricing, or visual-asset test
• a segment comparison across multiple Audiences
• a mixed-method Study combining these approaches

Synthetic results are directional evidence. Their strength depends on Audience definition, grounding, question design, and the available validation evidence; they are not automatically population estimates.

Get started

1. Create a Mind or choose an existing one.
2. Create an Audience when you want to reuse several perspectives.
3. Start a Study and choose Quick or Custom setup.
4. Select the research method that fits the decision.

Interviews give you depth. Audiences give you breadth. Studies keep the evidence for a decision together.

Continue reading

• Minds
• Studies
• Audiences and methods
• Integrations