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Minds

June 19, 2026·Consumer·Minds Team

# **Minds Study: Heat Pump Tariff Preferences in Rural Areas**

Simulated Minds study on tariff preferences for heat pumps and PV combinations among rural property owners with complex grid connections.

[View pricing on getminds.ai](https://getminds.ai/?register=true&study=dach-renewable-energy-heat-pump-tariff-preferences-de-2026)

## Methodology

This Minds simulation examines the tariff preferences of rural property owners for combined solar and heat pump systems, taking complex grid connections into account. Validated against reference data from the Statistisches Bundesamt, the study shows that 72 percent of respondents prefer integrated tariffs with intelligent control under Section 14a EnWG to economically bridge grid capacity bottlenecks.

**72**%

Preference for combined tariffs (PV + HP)

**64**%

Concern over grid connection delays

**81**%

Willingness to accept grid-supportive curtailment

Based on a simulated panel of 750 respondents. 85–95% accuracy validated against historical data.

## **Frequently asked questions**

### **How high is the alignment of the Minds simulation with real panels?**

The Minds platform achieves an average alignment of 85% to 95% with physical, traditional panels regarding preferences, linguistic nuances, and objection structures. For specific questions and precisely anchored segments, the alignment can even reach up to 100%.

### **How quickly does Minds deliver results for complex target groups?**

Minds delivers deep, valid target group insights in under an hour instead of multi-week, traditional market research sprints. Data processing takes place entirely on EU servers and is 100% GDPR-compliant.

### **How does Minds differ from conventional panels in terms of cost?**

Minds offers representative simulations at a fraction of the cost of a traditional panel and completely eliminates recruitment costs per participant, enabling continuous iterations.

### **How does this study help energy providers with tariff design?**

This mofu study shows in detail how rural property owners react to grid fee models under § 14a EnWG. Energy providers can use these insights to optimally tailor their combined solar and heat pump tariffs to the needs of customers with complex grid connections.

## **About Minds**

Minds is an AI research lab building synthetic focus groups and studies. It helps go-to-market and product teams understand their target audiences in minutes, not months.

[**~~Learn more about Minds~~**](https://getminds.ai/)