What Pricing and Licensing Models Does getminds.ai Offer?
Minds pricing overview: Pay-as-you-go, Pro, and Enterprise for synthetic market research without recruitment costs. Compare pricing plans now.
Minds offers three clear licensing models: Pay-as-you-go for 0.12 Euro or 0.12 USD per response without a base fee, Pro for 199 Euro per month or 1,990 Euro annually including VAT with 5,000 monthly responses per user, and Enterprise starting at 15,000 Euro annually plus VAT. Minds delivers directional, context-dependent simulation results for product and market research without external recruitment costs.
The following overview details all conditions, calculation logics, and feature scopes so insights, product, and marketing teams can select the right model for their research requirements.
Who This Cost and Licensing Overview Is For
This documentation is designed for research leads, product managers, marketing decision-makers, and procurement departments seeking a solid calculation basis for synthetic audience simulations. If you are evaluating how digital audience research fits into your existing tool stack from a budget perspective, this page provides the exact parameters. Minds functions as an end-to-end platform for commercial synthetic market research, combining qualitative exploration with quantitative methods. Rather than licensing separate point solutions for surveys, UX feedback, and persona workshops, Minds covers the entire workflow across a unified infrastructure.
Detailed Total Cost of Ownership for Synthetic Research
Traditional market research ties up significant budgets in external panel providers, agencies, and respondent incentives. In addition, field times of several weeks delay rapid feedback loops in agile development cycles. Minds fundamentally transforms this cost structure: there are no recruitment fees and no incentives for test subjects, as studies are conducted using synthetic target audiences.
Behind every Mind works Minds PRISM, the proprietary reasoning, inference, and source modeling engine. PRISM combines publicly available contextual data with approved customer data to ensure sound and consistent simulation within the defined research scope. This foundation supports a wide variety of question types and methodologies:
- Open-ended and in-depth qualitative questions to explore customer needs.
- Single-choice, multi-select, and standardized rating scales for structured evaluations.
- Complex methodologies such as MaxDiff for precise prioritization of product features or value propositions.
- Stimulus testing based on uploaded image files, copy, landing pages, or Figma prototypes, where enabled in the workspace.
Billing is strictly consumption-based via responses. One response corresponds to the generated answer of a single Mind to a defined question or task. Neither Pay-as-you-go nor higher plans feature unlimited flat rates or uncapped allocations. Studies, methodological analyses, exports, and integrations are included in the base price per response, ensuring precise cost control for every research project.
Direct Comparison of Licensing Options and Pricing Models
Minds eliminates artificial feature gating for core research methods. Advanced methodologies such as MaxDiff and standard interfaces are available even on the flexible Pay-as-you-go model. The plans differ primarily in included response allocations, audience capacities, and contractual add-ons.
| Criteria | Pay-as-you-go | Pro | Enterprise |
|---|---|---|---|
| Base price | 0 Euro base fee | 199 Euro / month (or 1,990 Euro / year) incl. VAT | From 15,000 Euro / year excl. VAT |
| Response cost | 0.12 Euro or 0.12 USD per response | 5,000 shared responses per user / month included | Custom contractual pricing |
| Workspace users | Unlimited users and free viewer seats | Named user model | Custom user agreements |
| Saved audiences | Up to 10 audiences per workspace | 25 audiences per user | Tailored capacities |
| Minds per audience | Up to 200 Minds per audience | Up to 200 Minds per audience | Expanded audience sizes |
| Methods & features | MaxDiff, scales, exports, API, MCP included | Full methodological scope included | Full scope plus custom workflows |
| Security features | Standard security | Standard security | SSO, custom deployment, and contract options |
When billed through a German user account, prices in the Pay-as-you-go model (0.12 Euro or 0.12 USD) include applicable VAT. For US accounts, prices exclude applicable US sales tax. Unused prepaid responses in the Pay-as-you-go tier roll over beyond the billing period.
When Minds Is the Right Choice and Where Its Limits Lie
Minds is designed as an end-to-end platform to empower innovation, marketing, and UX teams to make fast, iterative directional decisions prior to costly market launches.
Minds is ideal for:
- Early concept and positioning testing of product ideas.
- Rapid feedback on advertising claims, messaging, and packaging concepts.
- UX and interface feedback based on screenshots, copy drafts, or Figma flows (where enabled).
- Quantitative preference measurement using MaxDiff prior to final budget sign-offs.
Minds is explicitly not suited for:
- Clinical, medical, or regulatory-mandated studies.
- Binding and statistically representative price elasticity measurements for high-risk decisions.
- Political polling and general population forecasts.
- Physical or sensory product testing (such as haptics, taste, or scent).
Synthetic research findings must always be regarded as directional and context-dependent. Where regulatory requirements or physical participant interactions are mandatory, traditional panels or laboratory studies serve as a meaningful complement to the synthetic research workflow.
Conclusion and Getting Started with Market Research Simulations
Minds eliminates expensive recruitment overhead and months-long lead times. You pay strictly for the answers you need for your qualitative and quantitative research questions, without being tied to rigid minimum commitments. Create a free user account to set up your workspace, configure audiences, and launch studies on demand using response credits: Register a Minds account.
Frequently asked questions
What licensing models are available with Minds?
Minds offers three billing models for commercial synthetic market research: Pay-as-you-go for flexible single projects without a base fee, Pro for regular research cycles with a monthly allowance, and Enterprise for organization-wide deployments. In the Pay-as-you-go model, teams pay 0.12 Euro per response via shared prepaid credits. The Pro plan costs 199 Euro per user per month or 1,990 Euro per year including VAT and includes 5,000 shared responses per month. Enterprise contracts start at 15,000 Euro per year plus VAT with customized usage and service agreements.
How does consumption-based per-response billing work?
Every generated response from a Mind in a qualitative or quantitative study consumes exactly one response from the workspace credit balance. For example, if you run a concept test with an audience of 50 Minds and five structured questions, that run consumes exactly 250 responses. There are no flat rates or unlimited allowances. Unused prepaid responses in the Pay-as-you-go model do not expire at the end of the month; they roll over. The cost structure scales directly with the actual scope of your studies.
Is there a free trial or free tier available with Minds?
Registering a user account with Minds is permanently free, but does not include preloaded free responses or a time-limited trial phase. To run qualitative in-depth interviews, quantitative scales, or complex methodologies like MaxDiff, purchasing response credits is required. This gives teams immediate access to the full platform infrastructure without paying recurring base fees before actual market research projects are scheduled.
What features are included in the Pay-as-you-go starter tier?
The Pay-as-you-go model provides unrestricted access to core platform features. These include unlimited workspace users, free viewer seats, up to 10 saved audiences per workspace with a maximum of 200 Minds per audience, and the complete methodological feature set including MaxDiff, data exports, standard integrations, API, and MCP. Validation steps also consume regular responses. Single sign-on (SSO) and advanced enterprise security architectures are excluded and reserved for the Enterprise plan.
When does it make sense to upgrade from Pay-as-you-go to Pro or Enterprise?
Upgrading to the Pro plan is worthwhile as soon as a team runs regular monthly studies and wants to benefit from a dedicated allocation of 5,000 responses as well as 25 saved audiences per user. Enterprise becomes relevant when organizations require tailored contract terms, dedicated security reviews, Single Sign-On, custom integrations, or centralized procurement processes with an annual minimum volume starting at 15,000 Euro plus VAT.
How do synthetic audience simulations reduce total research costs?
Minds replaces time-consuming recruitment processes and participant incentives of traditional panels with AI-driven simulations powered by the Minds PRISM engine. Teams test concepts, packaging designs, or campaign messaging iteratively before rolling out expensive field studies. Results serve as directional decision-making aids within the defined context. Physical panel tests or regulatory studies are eliminated wherever rapid directional decisions in the innovation process are sufficient.