What Pricing and Licensing Models Does Minds Offer?

Minds offers three transparent pricing models: Pay-as-you-go at 0.12 EUR or 0.12 USD per response, the Pro plan at 199 EUR per month or 1,990 EUR per year including VAT with 5,000 monthly responses, and Enterprise contracts starting at 15,000 EUR per year excluding VAT. All results are directional, context-dependent simulations.

The following sections explain the licensing structures, response consumption logic, and the economic differences compared to traditional research methods in detail.

Target Audience for This Licensing and Cost Overview

This overview is designed for insights leads, marketing leaders, product researchers, and procurement teams evaluating synthetic market research from an economic and operational perspective. If you are budgeting for concept testing, message testing, UX explorations, or quantitative methods like MaxDiff, you need clear criteria for scaling and cost control. Minds serves as an end-to-end platform for commercial synthetic research, combining deep qualitative interviews and deterministic quantitative surveys in a single system. Understanding the licensing models helps you determine the optimal balance between flexible ad-hoc usage and predictable monthly quotas for your organization.

Consumption Logic, Workspaces, and Quotas

Billing in Minds is based on responses. A response corresponds to a single answer from one Mind within a study, whether for open-ended free text questions, scale ratings, single selections, or complex choice designs. Behind every simulation runs Minds PRISM, the proprietary reasoning, inference, and source modeling engine that generates consistent, source-grounded answers within the defined directional framework.

On the Pay-as-you-go plan, organizations pay 0.12 EUR or 0.12 USD per response. For German accounts, prices include applicable taxes, while US accounts exclude US sales tax. This plan requires no monthly base subscription. It includes unlimited workspace users and free viewers, allowing entire departments to view and build studies without incurring additional seat fees. Purchased prepaid responses do not expire at month-end; they roll over. Workspaces can store up to 10 audiences, with each audience containing up to 200 Minds. All standard methods, exports, API access, and MCP integrations are fully unlocked.

The Pro plan is designed for teams running recurring research cycles. For 199 EUR per user per month (or 1,990 EUR per user per year), teams receive a quota of 5,000 shared responses per user per month and 25 saved audiences per user. This supports continuous accompaniment of product and marketing sprints.

The Enterprise tier begins at 15,000 EUR per year excluding VAT. It delivers tailored response volumes, custom contractual agreements, dedicated support, and Single Sign-On (SSO), which is not included in self-service tiers. Specific workspace and deployment requirements are managed under the Enterprise contract.

Economic Comparison: Synthetic Research Versus Traditional Panels

When budgeting market research projects, the largest costs traditionally stem from participant recruitment, incentives, panel providers, and lengthy field times. A conventional quantitative concept test with several hundred respondents often ties up substantial budgets and takes days or weeks to complete.

Minds fundamentally transforms this cost structure. Because studies run on synthetic audiences, manual recruitment fees and participant incentives are completely eliminated. Teams can iterate on the same research question multiple times, sharpen hypotheses, and test alternative stimuli such as Figma designs, app flows, ad copy, or packaging imagery before commissioning physical studies.

Despite these efficiency advantages, synthetic research is not intended as a complete replacement for all research types, but as upstream acceleration across the research lifecycle.

Use Cases and Modeling Boundaries

Minds is ideal for teams needing fast, reliable directional signals before committing major investments. Typical use cases include:

• Testing positioning concepts, campaign claims, and value propositions before media spend.
• Evaluating UX prototypes, Figma screens, and onboarding flows to identify comprehension barriers.
• Running MaxDiff studies to prioritize product features or purchase drivers.
• Pre-validating packaging designs and messaging variants prior to physical field tests.

Minds is explicitly not intended for clinical or regulatory studies, representative price elasticity measurements, or political polling. When decisions require legally regulated evidence bases, physical sensory product tests, or statistically representative population estimates, physical panels and field studies must serve as the complementary layer of evidence.

Next Steps for Implementation

Creating a Minds account is free and lets you set up your workspace and explore the user interface. Because registration does not include free responses or trial periods, you can immediately purchase the response package that fits your project or activate a Pro plan.

Create your account directly and launch your audience simulations: Register Minds account.