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Research

Experiments, benchmarks, and technical papers from Minds Research Lab on synthetic respondents, persona-conditioned AI, evaluation methods, and the limits of simulated evidence.

1

Total: 1

2026-09-19

Do Minds rank Super Bowl ads like real people?

100 grounded Minds rated all 54 ads in the USA TODAY Ad Meter 2026. Their ranking closely matched the human panel's (Spearman 0.85), but they rated the ads about 4% of the scale too kindly.

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