2026-09-19
Do Minds rank Super Bowl ads like real people?
100 grounded Minds rated all 54 ads in the USA TODAY Ad Meter 2026. Their ranking closely matched the human panel's (Spearman 0.79), but they rated the ads about 5% of the scale too kindly.
Research
Experiments, benchmarks, and technical papers from Minds Research Lab on synthetic respondents, persona-conditioned AI, evaluation methods, and the limits of simulated evidence.
Total: 16
2026-09-05
ANES 2024: Comparing Synthetic and Later Human Answers
An ANES pre/post-election comparison tests 300 matched people on 28 later answers, with separate results for response format and participant grounding.
2026-09-05
CES 2024: Survey Fit Across Multiple Question Forms
A CES comparison evaluates 300 matched respondents on 27 binary, ordinal and multiselect questions, separating aggregate fit from individual prediction.
2026-09-05
GSS 2024: Preserving Uncertainty Improves Survey Fit
A target-separated GSS pilot compares four response conditions across 360 people and 17 questions, separating probability elicitation from profile value.
2026-09-05
Held-Out Interviews: When Participant Memory Helps
Two public interview corpora test whether compact profiles and retrieved earlier evidence improve fidelity to 66 later answers from 22 real participants.
2026-09-05
PISA 2022: Synthetic Survey Fit Across Five Countries
A five-country PISA comparison evaluates 600 students and ten held-out questions, with weighted distribution errors and explicit country and language limits.
2026-09-05
PRISM Alignment: Testing Participant Fit in Held-Out Answers
A 299-person, 869-item comparison measures whether grounded Minds better reflect participants' values and reasons, with a blinded judge and clear task limits.
2026-09-05
When Synthetic Audiences Outperform Generic Foundation Models
A held-out interview comparison tests when participant profiles and memory improve synthetic responses over generic GPT, Claude and Gemini prompts.
2026-08-21
Reference: Minds Research Method Pipelines
Product reference for supported Minds research-method workflows, their inputs, calculation stages, output artifacts, and limits where enabled.
2026-08-14
We Tested Synthetic Audiences Against Reality
What five public survey datasets reveal about synthetic audience accuracy, from a 301-Mind Gen Z test to an international PISA replication, and where grounding helps.
2026-08-14
Can AI Recreate a Real Gen Z Food Survey? Minds Reached 93.99% Approximation
An outcome-blind validation compared 903 responses from 301 persistent Gen Z Minds with published UK Food Standards Agency survey distributions. Aggregate approximation reached 93.99%.
2026-07-26
Audience Grounding Reference: Data Sources
A reference list of public statistical, academic, and industry sources that may support a Minds Audience when relevant, accessible, and permitted.
2026-07-10
Minds PRISM: Our Approach to Synthetic Market Research
How Minds turns grounded AI personas into reusable audiences for faster concept, message, positioning, and market exploration.
2026-07-03
Practical Guide: Before You Trust a Synthetic Audience
A practical review guide for Audience definition, grounding, prompt neutrality, output inspection, reporting, and follow-up evidence.
2026-06-21
Inside Minds: How Synthetic Research Panels Are Built
How Minds creates reusable AI-persona Audiences, collects parallel synthetic responses, and fits into evidence-conscious research workflows.
2025-10-17
Persona Conditioning Reduced AI Output Convergence
In seven creative tasks, persona-conditioned agents produced more diverse outputs than a uniform baseline, evidence relevant to differentiated synthetic research responses.
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