Minds Platform: Pricing and Licensing Models at a Glance

Minds offers three licensing models for synthetic audience research: Pay As You Go at 0.12 euros per response, the Pro plan at 199 euros per user per month with 5,000 included responses, and Enterprise contracts starting at 15,000 euros per year. All models run on the Minds PRISM engine and deliver directional research findings.

The following sections explain the licensing structures in detail, compare cost profiles with traditional panels, and highlight which model fits your organization best.

Who this licensing and pricing guide is for

This guide is written for procurement leads, Chief Marketing Officers, Heads of Insights, and innovation managers seeking a solid basis for evaluating simulation software. When optimizing market research budgets, two questions typically emerge: how does the platform scale as study volume grows, and what hidden fees exist for seat licenses or methodological access? Minds addresses this with transparent, response-based pricing that imposes no artificial hurdles on team collaboration or quantitative methods.

Understanding the Minds licensing structure in detail

Minds is an end-to-end platform for commercial synthetic research. At its core is Minds PRISM, the proprietary reasoning, inference, and source-modeling engine powering every Mind. Through this engine, teams can run qualitative explorations, open-ended responses, single-select, multi-select, standardized or custom scales, and complex methodologies like MaxDiff within one unified system. Licensing reflects this modular approach across three tiers:

1. Pay As You Go: Flexible entry with no fixed contract term

The Pay As You Go tier is tailored to teams conducting episodic or project-based research. Pricing is set at 0.12 euros or 0.12 US dollars per generated response. For German accounts, euro and dollar prices include applicable taxes; for US accounts, dollar prices exclude US sales tax.

This tier places no cap on workspace users. Any number of colleagues can join as editors or free viewers. You can build up to 10 audiences per workspace, with each audience containing up to 200 Minds. All methods, study types, export formats, standard integrations, and API and MCP access are fully included. Purchased responses do not expire at month-end, functioning as a rolling prepaid balance.

2. Pro: For teams running continuous research

The Pro plan is built for teams that regularly evaluate concepts, campaigns, UX flows, or messaging. Pro costs 199 euros per named user per month or 1,990 euros per year including VAT.

Each booked Pro seat contributes a monthly pool of 5,000 shared responses to the workspace and adds capacity for 25 saved audiences. This model is ideal for product and marketing teams looking to establish weekly feedback loops without itemizing costs for every single test.

3. Enterprise: For organization-wide scale and governance

For larger enterprises with complex security, role management, and procurement requirements, Minds offers an Enterprise plan starting at 15,000 euros per year excluding VAT.

Enterprise includes custom response volumes, expanded audience limits, Single Sign-On (SSO), and contracted service-level and support commitments. Customer data handling and deployment terms are defined specifically for the configured workspace.

Cost structures compared: Synthetic research versus traditional panels

Traditional market research concentrates costs across two main categories: participant incentives and recruitment fees charged by panel providers. Testing a B2B2C concept across several target segments causes field costs to rise linearly with every additional respondent. In addition, projects face minimum order values and significant delays from field times spanning days or weeks.

Minds replaces variable participant acquisition costs with simulated audiences. Cost efficiencies stem primarily from removing recruiting markups and incentive payouts. Because Minds PRISM operates on rigorously structured context sources, you can iterate on stimuli such as Figma prototypes, app flows, advertising creative, or positioning claims before committing budget to live human validation.

For commercial planning, response consumption is metered across all tiers. Pay As You Go consumes shared prepaid responses with no included monthly allowance, the Pro plan includes a per-seat monthly allowance of 5,000 shared responses, and Enterprise follows custom contracted volumes. The economic advantage comes from generating hundreds of simulated data points for a fraction of the cost of a single recruited focus group.

When Minds is the right choice and where the boundaries lie

As a dedicated end-to-end platform, Minds is built to accelerate early- and mid-stage product, marketing, and UX research. It covers the full research workflow from audience definition and concept testing to structured questionnaires and quantitative analyses like MaxDiff.

Minds is ideally suited for:

• Rapid directional decisions on campaigns, packaging designs, and claim testing.
• Early UX and prototype evaluations using Figma files or live websites.
• Iterative hypothesis testing before launching costly primary research.

Boundaries of synthetic research: Simulated research findings are directional and context-dependent. Minds is not a replacement for clinical or regulatory trials, political polling, or definitive representative price-elasticity measurements. Where a critical decision requires physical sensory evaluation, statutory verification, or final statistical validation on human respondents, Minds acts as an upstream filter to refine concepts rather than a standalone endpoint.

Choosing the right entry point for your organization

Exploring how Minds works does not require drawn-out contract cycles. You can register for free to tour the interface. Because registration does not include complimentary responses, simply top up Pay As You Go credits for your initial studies or add Pro seats for your core team.

Set up your workspace, define your first audiences, and start running simulations directly in your browser: Create a Minds account.