Overview of Minds Licensing and Cost Structure

Minds offers three transparent billing models: Pay-as-you-go at 0.12 euros per response with no monthly base fee, Pro at 199 euros per user per month including 5,000 monthly responses, and Enterprise starting at 15,000 euros per year. Teams test concepts, claims, and audiences directly within an end-to-end platform without expensive recruitment and incentive fees.

The following sections explain the cost mechanics, licensing options, and economic considerations for decision-makers in detail.

Who the Minds licensing structure is built for

The Minds pricing and licensing structure was developed for procurement leads, heads of market research, marketing directors, and innovation departments looking to allocate budgets more efficiently. In traditional research setups, panel recruitment, field costs, and lead times tie up substantial resources before the first piece of feedback even arrives. Minds replaces these rigid cost blocks with a predictable, response-based model.

Organizations of all sizes, from specialized strategy agencies to mid-sized consumer goods manufacturers and global B2B2C enterprises, gain full access to qualitative and quantitative research methods. Because workspaces can accommodate unlimited team members and viewers, artificial licensing barriers are eliminated for stakeholders who simply want to review results or export reports.

Cost mechanics of synthetic audience simulation in comparison

Traditional market research scales its costs primarily through human sample size. Every additional audience survey incurs fresh expenses for screening, incentives, quotas, and field penalties for hard-to-reach niche groups. When a marketing team wants to test three packaging concepts across five variants, costs with traditional panel providers quickly surge into five-figure ranges.

Minds decouples the execution of rigorous studies from human recruitment costs. Powered by Minds PRISM, the proprietary reasoning and source-modeling engine, audiences in Minds simulate realistic responses to concepts, ad creative, websites, app flows, or complex questionnaires. The cost structure is based on actual computational operations (responses) rather than participant incentives.

A typical workflow illustrates the cost advantage: A consumer goods manufacturer wants to prioritize ten different advertising claims using a MaxDiff exercise. Instead of allocating thousands of euros for panel sourcing, the entire study is set up, simulated, and deterministically evaluated directly within Minds. Consumption is measured precisely by the responses generated.

Licensing options and economic considerations

Minds provides three clearly defined pricing tiers based on research volume and corporate governance requirements:

Pay-as-you-go is designed for teams running occasional studies or evaluating Minds with maximum flexibility. The price is 0.12 euros or 0.12 dollars per response. For German accounts, prices include VAT, while US accounts exclude applicable sales tax. This model requires no monthly subscription. Unused credits purchased in advance do not expire at the end of the month, but roll over seamlessly. It includes 10 saved audiences per workspace with up to 200 Minds per audience.

The Pro plan targets agile teams with continuous research needs. It costs 199 euros per named user per month or 1,990 euros per year including VAT. Each user receives a monthly allowance of 5,000 shared responses, along with the ability to persistently manage 25 audiences. This enables weekly concept iterations, claim rankings, and UX feedback loops without repeated manual response purchases.

Enterprise is tailored for organizations with company-wide compliance, security, and scaling requirements. The license starts at 15,000 euros per year excluding VAT. It includes custom response and audience volumes, Single Sign-on (SSO), extended deployment terms, and dedicated SLA options.

All tiers include qualitative open-ended interviews, quantitative scales, MaxDiff calculations, exports, standard integrations, API access, and Model Context Protocol (MCP) mode. Validating audiences against empirical datasets consumes regular responses from workspace credits.

Decision criteria for using Minds

Minds is designed as an autonomous platform for commercial synthetic research. A study conducted with Minds can serve as a standalone basis for decision-making whenever the audience, task, and underlying data meet the requirements of the specific research question. A follow-up human field test is not a mandatory requirement, but an optional complement.

Minds is ideal for:

• Concept testing for new products, services, or B2B2C offerings
• Ranking communication claims, value propositions, and marketing messages
• Evaluating visual packaging and advertising creative
• UX and prototype testing using text, app screens, or Figma mockups where enabled
• Iterative audience exploration prior to market entry

Additional human fieldwork is only necessary when a specific evidence gap exists. This primarily applies to physical sensory testing such as taste and tactile feel, observed purchase behavior under real checkout conditions, or legally mandated probabilistic sampling. For strategic positioning, innovation, and marketing decisions, Minds delivers a self-contained and robust data foundation.

Planning your start with Minds

Registering for Minds is free and allows you to set up your corporate workspace and configure audiences. Because account creation does not include free responses, teams activate their credits via Pay-as-you-go or choose a Pro or Enterprise package directly.

Create your account directly by registering on Minds at /?register=true to launch your first audience simulations. Detailed pricing information and tier specifics can also be found on the official page at /pricing.